Automation platform Unitary has joined the British Insurance Brokers' Association (BIBA) as an associate member, marking a further push into the UK broker market as firms look to modernise operations and manage growing administrative demands.
The move follows Unitary’s recent momentum working with managing general agents (MGAs) and the launch of its virtual agents for insurance product. By joining BIBA, the company is seeking to expand its engagement with brokers.
Unitary’s technology has been deployed within MGA operations to automate complex workflows without requiring system integrations or large-scale IT transformation programmes. This approach is increasingly relevant for brokers operating across fragmented platforms and manual processes. In work with US-based MGA Attune, Unitary’s Virtual Agents reduced operating costs by 50%, increased customer satisfaction by 19% and automated more than 99% of business process outsourcing activity within five weeks.
Within the broker market, Unitary is already supporting automation across areas including client onboarding, policy administration, quality assurance checks and application ingestion. Its BIBA membership is intended to broaden access to these tools across the association’s 1,800 member firms, supporting wider adoption of automation within UK general insurance distribution.
The initiative comes as brokers continue to play a central role in the UK insurance market. General insurance brokers account for around 1% of UK GDP, arrange 77% of all general insurance business by volume and place 94% of all commercial insurance, representing total premiums of £105.5 billion.
Unitary founder and chief executive Sasha Haco said brokers remain core to the functioning of the UK insurance market but are often constrained by manual processes and disconnected systems. Drawing on experience working with MGAs, Haco said the company is looking to support brokers in adopting automation across operational functions such as onboarding, application processing and carrier reporting, while maintaining reliability and regulatory suitability.
Unitary said its engagement with BIBA aligns with a broader strategy to support insurance firms across the distribution chain as they deploy automation in a controlled way, without compromising accuracy, oversight or compliance.
