BrokerLink has started 2026 with three new acquisitions in Alberta and Ontario, continuing its expansion across the Canadian brokerage market.
SL Insurance Brokers, Spriggs Insurance Brokers and William G. Waters Insurance Brokers joined BrokerLink, effective Feb. 1, adding locations in Northern Alberta, the Ottawa area and the Greater Toronto Area (GTA).
The transactions follow an active 2025 for the company, which completed several acquisitions in Alberta in December and has added operations in British Columbia, Saskatchewan and Manitoba over the past two years.
SL Insurance Brokers, based in Spruce Grove, Alberta, has been serving local customers for nearly 50 years. The firm has focused on specialty and hard-to-place coverages for small to mid-sized businesses, contractors and personal lines clients with more complex needs.
For BrokerLink, which has acquired multiple Alberta brokerages in recent years, SL Insurance adds additional presence in the Edmonton region and experience in non-standard risks at the local level.
Spriggs Insurance has operated for more than 50 years in the Ottawa area as a family brokerage specializing in personal and small business insurance. The firm has been involved with local charities and community organizations alongside its core insurance activities.
William G. Waters Insurance, founded in 1961 and based in Scarborough, provides auto, home, commercial and life insurance to customers in the GTA and Southern Ontario. The brokerage has served multi‑generational clients and offers a mix of personal and commercial products.
Team members from all three brokerages are expected to continue serving customers as part of BrokerLink.
In an interview in early 2025, BrokerLink president Joe D'Annunzio said the brokerage finished the prior year with more than $4 billion in premiums and was targeting $5 billion by the end of 2025, with acquisitions playing a significant role alongside organic growth.
The company has expanded beyond its original core markets of Ontario and Alberta into Saskatchewan and Manitoba through the purchase of The Standard Insurance and into British Columbia through the acquisition of Schill Insurance Brokers.
BrokerLink’s acquisition activity is taking place against a broader backdrop of consolidation in the Canadian brokerage sector.
Other large groups, including Westland Insurance, Navacord, Hub International and McDougall/Definity, have also been active buyers of regional and community brokerages, contributing to a more concentrated distribution landscape over the past several years.
