New York-based United Risk has introduced “Thriver”, a new division and integrated insurance platform designed to reduce the financial burden of security deposits for renters.
Unveiled on July 14, Thriver provides a security deposit waiver product embedded directly into landlords’ existing property management software. Renters using Thriver can pay a small fraction of a typical upfront security deposit, making move-ins more affordable.
In addition, landlords benefit from faster lease signings, reduced vacancies, and protection against defaults and property damage, it was stated.
“With Thriver, we're offering a comprehensive solution that bridges tech and insurance, developed for sustainable growth rather than short-term gain,” said Rick Christofer, chief commercial officer at United Risk. “Our approach focuses on long-term value, supported by strong underwriting and superior risk management.”
Matthew Mayberry, Thriver’s newly appointed CEO, said the company is well-positioned to take advantage of new regulatory shifts in the rental market. A growing number of US cities - such as Cincinnati, Atlanta, and Columbus - have adopted “Renter’s Choice” laws, requiring landlords to offer alternatives to traditional security deposits. More municipalities across the US are considering similar legislation.
“We’re confident Thriver will be a game-changer for renters and landlords alike,” said Mayberry, who previously held senior finance roles at Jetty and Prosper Marketplace.
Thriver plans to begin writing business in the US multi-family residential market in Q4 2025. It is a division of United Risk Global, which operates in partnership with Applied Underwriters.
Thriver is headquartered at Rockefeller Plaza in New York.
Could Thriver help reshape how landlords and renters handle deposits nationwide? Share your thoughts in the comments.
