World Insurance Associates announced the acquisition of The Fidella Agency of Lakewood, New Jersey, effective Sept. 1, 2025.
Terms of the transaction were not disclosed.
Acquiring a reputable agency
Founded in 2011 by Joseph Deutsch, Fidella specializes in commercial property and real estate insurance, providing tailored solutions for complex risks. The agency has built a reputation for personalized service, working closely with clients to identify exposures and provide coverage aligned with their specific business needs. Deutsch said that joining World gives Fidella access to broader resources and an expanded range of insurance products, enabling the agency to better serve its clients while maintaining its individualized approach to risk management.
Rich Eknoian, CEO and co-founder of World, welcomed Fidella to the firm, emphasizing that the agency’s commitment to client service and expertise complements World’s focus on managing complex national commercial transactions. He noted that Fidella strengthens the brokerage’s ability to provide comprehensive solutions for commercial property and real estate risks across New Jersey and beyond.
The transaction involved Giordano, Halleran & Ciesla providing legal counsel and MarshBerry advising World, while Satin and Lee Law P.C. provided legal counsel and Sica Fletcher advised Fidella.
Building scale and specialized expertise
The Fidella acquisition is part of World Insurance Associates’ broader expansion strategy through targeted acquisitions.
Earlier in 2025, the firm acquired Mossbrook & Hicks Insurance Agency of Cape May Court House, New Jersey, which has been serving personal and commercial clients since 1895, and Van Syckel Insurance of Bound Brook, founded in 1865.
World also acquired Reinig Insurance Solutions in Lakewood, Colorado, a property and casualty brokerage specializing in the health and fitness sector.
A highly competitive market
New Jersey’s commercial property insurance market is highly competitive, with unique regional challenges including hurricane and flood risk, high urban density, and regulatory complexity. The market has seen increased demand for specialized coverage solutions, particularly for real estate portfolios and commercial property owners seeking comprehensive risk management programs. Fidella’s local expertise, combined with World’s national platform, positions the brokerage to meet these demands effectively, offering tailored solutions that leverage both regional knowledge and broader resources.
Through this acquisition strategy, World is expanding both its national footprint and specialized insurance capabilities, positioning itself as a leading provider of tailored solutions for commercial and real estate clients. The addition of Fidella further strengthens the firm’s presence in New Jersey, enhancing its ability to serve complex commercial property accounts with local expertise backed by national resources.
