World Insurance Associates LLC has acquired Green Bay Insurance Center of Green Bay, Wisconsin, effective July 1, 2025.
Terms of the transaction were not disclosed.
Founded in 1968, Green Bay Insurance Center is a full-service agency providing a range of personal and commercial insurance products, including home, auto, business, builders risk, farm, and group health coverage. The agency has a longstanding presence in the Green Bay community and has built its reputation on local relationships and tailored coverage solutions.
Tony Schiegg, president of Green Bay Insurance Center, said the agency has always been committed to personal service and accountability in its approach to clients. He said joining World will allow the agency to maintain that standard while expanding its access to resources, markets, and products that can better serve individuals and businesses in Wisconsin and beyond.
World CEO and co-founder Rich Eknoian said the addition of Green Bay Insurance Center supports the company’s continued growth in the Midwest and aligns with its strategy of partnering with agencies that share a client-focused culture. He said the Green Bay team’s experience and service model complement World’s broader vision to strengthen its regional presence and diversify its product offerings.
Giordano, Halleran & Ciesla provided legal counsel and Reagan Consulting advised World on the transaction. Godfrey Kahn served as legal counsel, and Dowling Hales advised Green Bay Insurance Center. No other advisors, diligence firms, or legal counsel were disclosed.
The acquisition is part of World’s ongoing expansion strategy across the US. In the Midwest, the company recently acquired Dunaway Insurance Agency and Hoosier Insurance Agency in Indiana. Both agencies are led by Doug Todd, who manages commercial, agricultural, and personal lines accounts.
Earlier in 2025, World expanded its footprint in the hospitality sector through the acquisition of Abacus Insurance and Financial Services in Irving, Texas. Abacus specializes in commercial lines for hotels, motels, and convenience stores, reflecting World’s continued focus on niche and industry-specific markets.
