EPIC Insurance Brokers & Consultants has acquired Price Insurance, a fourth-generation family-owned agency based in Lake Forest, Illinois, further expanding its private client capabilities and footprint across Chicago's North Shore.
The acquisition strengthens EPIC's Private Client practice by adding a team with deep expertise serving high-net-worth clients and businesses in one of the Midwest's most affluent regions. Established in 1937, Price Insurance provides a full range of personal and commercial insurance products, including home, auto, business, life and health coverage.
Led by president Rick Price, alongside Matty Price Collins and Andrew Price, the firm has earned a long-standing reputation for client service and community commitment. Through the partnership, Price Insurance will continue to operate with its established leadership while gaining access to EPIC’s scale, resources, and national network.
EPIC said the addition of Price Insurance aligns with its strategy of building a strong local presence in key markets while leveraging its national reach to deliver tailored insurance solutions. The acquisition also provides EPIC greater access to the Midwest’s growing private client segment and strengthens its relationships with carrier partners.
This deal follows EPIC’s earlier acquisitions of Chicago-based Phillips Bros. Insurance Agency and Chartwell Insurance, expanding its private client and commercial capabilities in the region. Together, these businesses create a cohesive network focused on high-net-worth insurance, fine art and collectibles, and complex commercial risks.
Price said the move supports the firm’s goal of evolving with client needs while maintaining its family-driven culture and personal approach. Joining EPIC allows the firm to expand its service offerings and bring new tools and expertise to its North Shore clientele.
The transaction forms part of EPIC’s broader national growth strategy, which has recently included leadership appointments to strengthen its specialty practices. The company named Kristy Neal as senior vice president for strategic development in its transportation & logistics practice and appointed James R. Pierce as a senior adviser to its natural resources practice. Pierce, a veteran of the energy and risk advisory sectors, previously served as chairman of Marsh Global Energy and Power, and earlier as chairman of JLT USA and a member of JLT Group’s executive committee in the UK.
