Independent insurance advisory firms Ensurise LLC and WSMT Insurance have announced their merger, effective March 31, 2026, further consolidating independent agency capacity in the Mid-Atlantic.
Ensurise is one of the largest independent insurance advisory firms in the Greater Washington and Mid-Atlantic region, providing insurance and risk management solutions across multiple lines of business.
WSMT Insurance is an independent agency writing personal and commercial lines across Maryland and the broader tri-state area. The firm has grown over several decades through additional partners and transactions.
Since its formation in 2014, Ensurise has grown through a series of mergers and acquisitions with independent agencies in the Mid-Atlantic, using a partnership model that allows firms to retain local brands and leadership while plugging into shared infrastructure.
In 2019, Ensurise merged with property and casualty operations of Reese, Yeatman & Associates in Maryland. In 2021, it acquired the property and casualty business of Gerczak Insurance Agency in Virginia, expanding its reach in that market.
More recently, Ensurise has merged with Wilmore Insurance Agency, a Maryland-based brokerage with a strong focus on Hispanic and Latin American clients, and with Washington, D.C.-based Risk Cooperative, adding employee benefits, cyber and specialty risk expertise.
“WSMT Insurance’s scale, and the expertise of the organization’s leadership team complements our existing footprint and further strengthens our Mid-Atlantic presence,” said Jonathan Nobil, founder, managing member and president of Ensurise. “We are excited about the alignment that we have with the WSMT culture, and are eager to work together as we offer best in class service across multiple lines of business and products.”
The combination of Ensurise and WSMT brings together a high-growth advisory platform and a mature community agency, consistent with the former's model of partnering with established firms that share its growth ambitions. WSMT adds a meaningful personal and small commercial portfolio in Maryland and neighboring states, reinforcing Ensurise’s regional footprint and offering carriers a larger, more data-rich distribution partner in the Mid-Atlantic.
The deal also lands in a market where agency M&A remains active, even as volumes have moderated from peak levels. OPTIS Partners reported 520 announced insurance agency and brokerage deals in the US and Canada in the first three quarters of 2025, continuing a “cooling trend” after several record years but still reflecting strong buyer appetite.
For sellers such as WSMT, combining with a larger platform can provide succession and perpetuation options, broader market and technology access, and support in areas such as compliance, data and operations, while maintaining an independent advisory culture and local presence. For Ensurise, the merger adds scale, geographic reach and an additional carrier-facing storefront in a competitive Mid-Atlantic landscape that is also seeing moves from national aggregators and private equity-backed brokers.
Ensurise has framed the WSMT transaction as part of its mission to “deliver superior, independent insurance solutions for our clients and growth for our agency partners through a local network of enhanced capabilities and expertise” – a strategy that is likely to keep it active in Mid-Atlantic agency dealmaking.
