Integrity Marketing Group has announced a new partnership with Premier Insurance Solutions USA, an independent marketing organization based in San Antonio, Texas, led by James Rubio.
Financial terms of the partnership were not disclosed.
The collaboration comes as insurers and distributors continue to strengthen their presence in the growing Medicare and senior benefits market. With more than 11,000 Americans turning 65 each day, demand for Medicare products and related advisory services remains high. At the same time, demographic shifts are reshaping distribution, with Hispanic and multi-cultural populations representing a rapidly expanding share of the senior market, particularly in states such as Texas, California and Florida.
Premier Insurance Solutions has built itself around helping seniors navigate Medicare options, emphasizing mentorship, education and accessibility for diverse communities. Many of its team members are bilingual, allowing the agency to better serve Spanish-speaking and multi-cultural clients across Texas and beyond.
Rubio said his personal experiences shaped the firm’s mission, noting that his early efforts helping his grandmother understand the healthcare system inspired his commitment to improving access for underserved communities. He added that joining Integrity provides the firm with resources and technology to expand its reach and improve service delivery.
Through the partnership, Premier Insurance Solutions will gain access to Integrity’s digital tools, including the IntegrityCONNECT platform for life and health insurance quoting, enrollment, and customer management. Agents will also be able to use Integrity’s AI-powered assistant, Ask Integrity, for real-time policy support and engagement.
Meanwhile, Integrity CEO Bryan W. Adams said the partnership reflects shared values and a commitment to supporting agents and clients through technology and collaboration. He added that Integrity’s national platform will allow Premier Insurance Solutions to scale its operations while maintaining its community-focused approach.
Integrity said the addition of Premier Insurance Solutions strengthens its growing network of partner firms across the life, health, and wealth management sectors. The firm has been expanding rapidly through acquisitions and partnerships, part of a broader trend of consolidation among independent marketing organizations as they adapt to digital transformation and evolving consumer demographics.
