Porch Group has expanded its insurance agency distribution channel through new partnerships with Roamly Insurance Group, Evertree Insurance Services and MassDrive Insurance Group.
The expansion aligns with Porch’s strategy to scale insurance premiums, a focus the company resumed at the end of 2024. As part of this effort, Porch is broadening the distribution of the Porch Reciprocal Exchange by adding third-party insurance agency relationships.
The Reciprocal is seeking to differentiate itself by offering products designed for homebuyers, pricing aimed at lower-risk homes, access to homebuyer leads for agencies, and customer support through its service and claims operations.
Eric Lemieur, head of insurance sales and distribution at Porch Group, said the number of agencies appointed at the Reciprocal is growing rapidly. He said the new partnerships reflect a shared approach to insurance and customer reach, which aligns with Porch’s broader aim to simplify the homeownership process.
Lemieur added that the company intends to become a key partner for major insurance agencies and plans to announce further partnerships in the future.
Roamly, a digital insurance provider, recently began offering homeowners’ coverage and has added the Reciprocal to its carrier panel. The partnership is active, with Roamly appointed in 19 states.
Evertree, a tech-enabled brokerage serving both personal and commercial lines, is also partnering with the Reciprocal. The appointment is live in 15 states.
Meanwhiel, MassDrive, a nationally licensed digital insurance agency owned by Bindable, has also joined Porch’s distribution network. Bindable provides Insurance-as-a-Service tools for property and casualty distribution. The agreement makes Porch’s home insurance products available through MassDrive’s channels.
