COVU, Inc., a technology firm specializing in AI-enabled insurance customer service, has acquired Aduna Insurance Agency, a Norwalk, California-based firm that has been working with COVU since 2022.
The deal marks COVU’s seventh acquisition as it continues to expand its presence through local agency partnerships.
Unlike traditional roll-up models, COVU targets agencies where owners are looking to exit, offering operational continuity and customer retention. In Aduna’s case, the agency had already been operating on COVU’s servicing platform for more than two years. The acquisition, according to the company, formalizes an existing relationship with minimal disruption.
“We’ve worked with the Aduna team since 2022, and this acquisition simply formalizes the reality of a partnership that’s already delivering outcomes,” said Ali Safavi, CEO of COVU.
Aduna’s book of business primarily serves a Hispanic customer base in California, with about 95% of premiums written through Nationwide. The insurer is expected to non-renew all policies in the state by September 2026 as part of a broader shift in its underwriting strategy.
COVU said it will move quickly to transition Aduna’s customers to new carriers. Roughly 65–70% of the book is eligible for direct transfer through a book roll, with the remainder to be remarketed through COVU’s network of carrier partners. The company aims to limit service interruptions while expanding policyholder access to broader coverage options.
Aduna was part of COVU’s first group of platform partners in 2022 and has since had its operations, customer service, and policy management handled by the firm. With the acquisition, COVU now fully absorbs Aduna’s book of business and clears any outstanding debt.
“This is what it looks like to evolve together,” Safavi said. “We didn’t acquire Aduna to change how it operates - we’ve already been powering it. We acquired it to preserve continuity for the customers and give the agency owner an outcome that made sense.”
COVU’s acquisition of Aduna follows similar deals with agencies including CIII, Lords, Leland, Mitchell, Uno, and Ford. Each acquisition is part of a wider strategy to extend AI-driven customer service while preserving local agency relationships.
The company said it aims to support clients through the full insurance lifecycle amid a shifting risk environment marked by natural catastrophes and market volatility.
