Roamly introduces AI-powered insurance platform

Embedded insurance now challenging traditional models

Roamly introduces AI-powered insurance platform

Motor & Fleet

By Josh Recamara

Roamly has launched its AI-powered Carshare insurance platform, designed to address the insurance challenges of the fast-growing shared mobility and vehicle rental economy.

Carshare is also the first commercial vehicle insurance embedded into a fleet rental management SaaS tool, Wheelbase, Roamly’s proprietary platform. This allows operators to take direct bookings on branded websites, manage fleets across multiple locations, and keep a greater share of revenue. Coverage adapts to fleet size, geography and usage patterns, while meeting state-mandated insurance requirements without relying on traditional commercial auto packages.

The platform currently covers 7,000 vehicles and is expected to expand to more than 12,000 in 2025. Premiums generated through the product are projected to exceed $12 million by year-end.

For operators, insurance has historically been one of the largest costs and barriers to growth. Roamly’s embedded model aims to remove that friction, offering multi-use coverage that extends across personal, parked and rideshare use, including platforms such as Uber and Lyft.

Jeff Cavins, Roamly’s CEO, said the initiative was designed to “break down barriers” for mobility operators by offering scalable, affordable coverage embedded within fleet management workflows.

The rollout comes after Roamly was appointed a Lloyd’s of London coverholder and received the Celent Innovation Award for its proprietary AI-powered Actuarial Rater. The platform integrates directly with marketplaces, fleet operators, mobility providers and transportation networks.

As a Lloyd’s Coverholder, Roamly now has greater access to global specialty markets, enabling it to underwrite directly from Lloyd’s balance sheet and distribute niche insurance products internationally.

Insurance market impact

The launch highlights how embedded insurance is beginning to challenge traditional commercial auto models. Conventional insurers have long relied on fleet operators purchasing standard packages that are often rigid and costly. By embedding coverage directly into mobility platforms, Roamly is offering a tailored alternative that aligns more closely with how shared fleets operate in real time.

For the wider market, this trend could put pressure on commercial auto insurers to modernize their offerings, particularly as more fleet owners seek scalable, usage-based solutions. With mobility and carsharing platforms projected to grow rapidly, insurers who fail to adapt risk ceding market share to technology-led entrants that integrate insurance at the point of transaction.

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