American Honda Motor Co., Inc. has launched Honda Insurance Solutions, a licensed insurance agency that will offer insurance products for Honda and Acura customers across all 50 states.
The new agency provides access to coverage for automobiles, motorcycles, recreational vehicles, homes, and other personal lines. Through a partnership with VIU by HUB, an omnichannel insurance brokerage, Honda aims to simplify the insurance process through digital quoting tools and customer support available at hondainsurancesolutions.com.
Auto insurance in the United States is required in nearly every state and typically includes a combination of liability, collision, and comprehensive coverage. Consumers often face wide variability in pricing depending on their driving history, vehicle type, location, and chosen coverage levels. The idea behind Honda Insurance Solutions is to allow customers to compare quotes from multiple insurers and receive licensed advice from VIU by HUB agents.
Among the offerings is optional OEM parts coverage, allowing policyholders to ensure that repairs are made with Honda and Acura Genuine Parts - an option that may appeal to customers seeking to maintain vehicle value and performance standards after a claim.
“Honda Insurance Solutions offers customers access to coverage through a brand they know and trust,” said Petar Vucurevic, president of American Honda Insurance Solutions, LLC and senior vice president at American Honda Finance Corporation. “Insurance is a key touchpoint in the vehicle ownership journey, and we aim to deliver a superior experience tailored to the unique needs of each customer, while promoting safer driving and increased peace of mind on the road.”
Honda’s entry into the insurance market aligns with a broader industry trend as automakers seek to deepen customer engagement beyond the point of sale. By integrating insurance into its digital platforms, Honda plans to explore new products that align with advancements in vehicle safety and connected technology.
“This is just the beginning of our vision for Honda Insurance Solutions that will see insurance integrated throughout the Acura and Honda digital customer journeys,” Vucurevic said.
