How to obtain the Associate in General Insurance title

This guide explains what the Associate in General Insurance designation is and how insurance professionals get certified in the US

How to obtain the Associate in General Insurance title

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By Ramon Berenguer

There are several insurance designations that can boost your insurance broker career in the US. One of these is the Associate in General Insurance, now commonly referred to as the Associate in Insurance (AINS).  

In this article, Insurance Business sheds light on the fundamentals about the AINS title. We’ll discuss how to get AINS certification, what the Associate in General Insurance salary is like, and other pertinent topics.  

What is the Associate in General Insurance certification? 

The AINS certification is a foundational insurance credential. This covers the essential principles, practices, and products of the insurance industry. The Associate in General Insurance designation is best suited for individuals who are new to insurance, or for those who want to have a comprehensive knowledge of insurance. 

How to get the Associate in General Insurance designation  

AINS is one of 19 certifications issued by The Institutes. As with most of the organization's certifications, earning this title involves a straightforward process. Here’s how you can obtain the AINS designation, step by step:  

Step 1. Understand the credential 

The AINS designation is a foundational insurance credential offered by The Institutes. It is suitable for those new to insurance or looking to broaden their knowledge of insurance principles, products, and operations. 

Step 2. Meet the eligibility requirements 

As with many other insurance credentials you can obtain to boost your career, it helps to know and fulfill the eligibility requirements. Knowing the eligibility requirements and necessary documents before you commit to earning a designation can save you a lot of time. 

Fortunately, in the case of the Associate in General Insurance, there are no formal requirements set by the Financial Industry Regulatory Authority (FINRA). Individuals who wish to get this credential have no educational or work experience requirements to fulfill.  

Step 3. Register with The Institutes 

Visit The Institutes’ official website and create an account. Register for the AINS program and select your preferred courses and exam windows. 

Step 4. Choose your courses 

The AINS program typically requires candidates to complete three core courses plus an ethics requirement. Based on your needs and career goals, you can choose from these elective courses: 

  • AINS 101: Insurance Principles 
  • AINS 102: Personal Insurance or AINS 103: Commercial Insurance 
  • One elective course (choose from approved electives, listed below) 
  • Ethics requirement (often included in the core courses) 

Step 5. Study the course materials 

You can purchase or access the required study materials through The Institutes. Study at your own pace using the provided textbooks, online modules, and practice exams. 

Step 6. Schedule and take the exams 

You can register for each course exam online. The AINS exams are virtual, closed book, and typically consist of multiple-choice questions. You can schedule exams at your convenience within your chosen testing window. 

Step 7. Complete all required courses and exams 

Successfully pass all of the required exams for your chosen courses and the ethics component. 

Step 8. Receive your AINS designation 

Once you have completed all requirements, The Institutes will mail your official AINS diploma and recognize you as an Associate in Insurance (formerly Associate in General Insurance). 

Step 9. Apply for credits towards more advanced certifications 

If you wish to pursue further education, credits from the AINS program may be applied toward continuing education for advanced designations such as CPCU, ARM, AIC, API, and others. 

AINS Course content 

The Associate in General Insurance (now called Associate in Insurance, AINS) program consists of a series of courses designed to provide a comprehensive foundation in insurance principles, personal and commercial insurance, and related topics. Here’s a breakdown of the course content: 

1. AINS 101: Insurance Principles 

Overview: This core course introduces the basics of insurance, risk management, and the insurance industry’s structure. 

Key topics: 

  • Purpose and function of insurance 
  • Risk management concepts 
  • Types of insurers and insurance markets 
  • Insurance regulation and compliance 
  • Insurance policy structure and terminology 
  • Underwriting basics 
  • Claims process and handling 
  • The role of insurance professionals in the industry 

2. AINS 102: Personal Insurance 

Overview: This focuses on insurance products and practices for individuals and families. 

Key topics: 

  • Personal auto insurance: coverage, policy structure, and claims 
  • Homeowners insurance: property and liability coverage 
  • Other personal lines: renters, condominium, and umbrella insurance 
  • Life and health insurance basics 
  • Personal risk management strategies 
  • Customer service in personal insurance 

3. AINS 103: Commercial Insurance 

Overview: The course covers insurance products and practices for businesses and organizations. 

Key topics: 

4. Elective Course 

You must select one elective from a list of approved courses, allowing you to tailor your learning to your interests or career goals. Examples include: 

  • Claims (AIC 30) 
  • Underwriting (AU 60) 
  • Risk management (ARM 400) 
  • Personal insurance (API 28) 
  • Insurance operations (AINS 21 or AIO 21) 
  • Data analytics (AIDA 181) 

5. Ethics Requirement 

An ethics module or course is typically included (often integrated into AINS 101) to ensure understanding of ethical practices and professional conduct in insurance. 

The AINS program is flexible. Those new to insurance or seasoned professionals can choose either AINS 102 or AINS 103 as their area of specialization. They can then take the other as an elective, or pick a different elective based on their career path. All AINS courses are available online and are designed to be completed at your own pace. 

AINS Certification costs 

The cost of obtaining the AINS designation varies. This can be higher or lower, depending on the number of courses a candidate takes, study materials they choose, and the exam fees. Here’s a breakdown of the costs:  

Course and exam fees 

  • Each AINS course, along with their corresponding exam: Approximately $350 to $400 per course 
  • Number of required courses: Three core courses plus an ethics requirement (often included in the core courses) 
  • Total for courses and exams: Around $1,050 to $1,200 for all required coursework and exams 

Study materials 

  • Digital study materials: Usually included in the course fee. 
  • Optional printed materials: May cost extra (typically $50 to $100 per course) 

Other potential costs 

  • Practice exams and supplemental resources: Optional, may add $50 to $100 per course if purchased 
  • Retake fees: If you need to retake an exam, you will usually have to pay the same exam fee 

Total estimated cost 

Overall range: Most candidates can expect to spend between $1,050 and $1,500 to complete the AINS designation, depending on elective options and supplemental materials. 

How long does it take to get the AINS title?  

Earning the AINS designation typically takes three to six months. This timeframe assumes that the candidate adopts a self-paced study schedule, and they manage to complete one course per month.  

The actual duration may vary based on the candidate's availability, study habits, and whether they take breaks between courses. Motivated learners may finish in a shorter timeframe, while others may take longer due to work and personal commitments. All courses and exams are 100 percent online and self-paced.  

Benefits of having the Associate in General Insurance title 

There are several benefits to earning AINS certification, including:  

1. Increased industry recognition and professional credibility 

The AINS certification is a respected credential within the property and casualty insurance sector and across the broader risk management and insurance industry. 

Earning the AINS certification demonstrates a comprehensive knowledge of insurance, including both personal insurance and commercial underwriting. Having this kind of knowledge can enhance your credibility with employers, clients, and peers. 

2. Provides career opportunities and higher earning potential 

The general insurance AINS designation can open doors to higher-paying roles in insurance operations, claims handling, and commercial underwriting. Many employers view the AINS as a launchpad to leadership positions or more specialized roles in property and casualty insurance. 

AINS also provides credits toward advanced designations from The Institutes, such as CPCU, ARM, and AIC, supporting your continuing education and long-term career growth. Combined with the knowledge and skills from this and other certifications, you may even make it to our list of top insurance brokers and agents.  

3. Provides broader and practical knowledge 

The AINS course curriculum covers essential topics in segments like personal insurance, claims handling, and insurance operations. This ensures you gain practical, job-ready skills. This wide insurance knowledge enables you to address client needs, analyze coverage options, and handle claims effectively. 

4. Flexibility and accessibility for learners 

Because the AINS program is 100 percent online and self-paced, candidates can prepare for and take AINS exams according to their schedule. 

And since there are no prerequisites, the AINS is accessible to a wide array of candidates. Newcomers, service representatives, and experienced professionals seeking to broaden their expertise can reap many benefits from this designation. 

5. Improved client servicing 

With a solid foundation in personal insurance, property and casualty insurance, and insurance operations, insurance professionals can provide more accurate information and better service to their clients. The skills gained from the AINS program help you explain complex insurance concepts and recommend appropriate solutions. 

6. Enhances professional confidence  

Completing the AINS certification builds confidence in your ability to navigate various aspects of general insurance, from claims handling to commercial underwriting.  

7. Benefits a wide range of professionals 

The designation is valuable for a range of roles, including insurance underwriters, claims professionals, service representatives, and agents. 

8. Networking and community  

Earning the AINS title can link you with a network of professionals who hold The Institutes designations. Building relationships with them can offer opportunities for mentorship, knowledge sharing, and career growth. 

Is getting the Associate in General Insurance worth it?  

The quick and easy answer: yes, the AINS title is worth the investment. This designation offers newcomers a strong entry point into the insurance field. It equips them with essential industry concepts and increases their attractiveness to potential employers.  

As for established professionals, the AINS designation serves as a valuable refresher, broadens expertise, and can support them as they move to new specialties or leadership tracks. The AINS program’s flexibility, industry recognition, and ability to support further professional growth make it a smart choice for anyone seeking to build or bolster their insurance career. 

If the Associate in General Insurance doesn't fit your career goals, the Institutes offers a range of certifications to advance your insurance career, including:   

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