Aon has launched a new proprietary platform designed to assist commercial insurance brokers in managing placements more efficiently through the use of structured data and analytics.
The system, named Broker Copilot, is described by Aon as a tool to streamline placement workflows and enhance brokers’ access to market data. It captures information from all insurance submissions — including those not taken up — to provide an overview of pricing, carrier preferences and broader market sentiment.
Clyde Bernstein, head of placement technology and trading analytics at Aon, said the platform would allow brokers to incorporate live market insights into their decision-making. “We are now capturing and structuring data across all submissions, whether quoted or declined, to give brokers and clients visibility into pricing and appetite trends,” he said.
Broker Copilot integrates with Aon’s existing Risk Analyzer tools and draws on a large volume of structured trading data. It is intended to improve the quality of insurance submissions and support more informed engagement with carriers at the point of negotiation.
Joe Peiser, chief executive of Aon’s commercial risk division, said the platform formed part of the firm’s broader move towards digital operations. “The ability to scale insight alongside expertise will become increasingly important in broking,” he said.
While the platform makes greater use of algorithmic analysis, the company acknowledged the need for careful consideration of the role of artificial intelligence in the insurance process. Industry concerns around transparency, bias, and explainability have prompted calls for a hybrid approach, where technology supports — rather than replaces — human judgement.
Initially, Broker Copilot is being deployed within Aon’s US National Property and London Global Broking Centre Property teams. The company plans to expand its use across other business lines and geographies during 2025 and 2026.
The launch follows an earlier release of Partner Risk Insights, another data-driven initiative aimed at helping firms manage third-party exposures. Both developments form part of Aon’s so-called 3x3 Plan, under which the firm pledged to invest $1 billion in 2024 to enhance decision-making capabilities across its risk and human capital services.
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