Personal Group has struck a strategic partnership with Simplyhealth that will see the two firms jointly distribute insurance and healthcare plans to workers across Britain.
The deal gives Personal Group access to Simplyhealth's network of 12,000 business clients and more than 2.5 million members, a significant expansion for a company that currently reaches just over one million employees.
Simplyhealth, in turn, gains a financial protection layer for its existing health and dental portfolio, which includes the Denplan brand.
Under the arrangement, Personal Group will deploy its face-to-face engagement teams across Simplyhealth's client base to sell insurance plans from both firms. Personal Group's products are employee-paid and designed to provide income support during periods of ill health.
The partnership dwarfs Personal Group's recent organic wins. The company said earlier this year that new clients secured during 2025 would give it access to roughly 50,000 additional employees in 2026.
Simplyhealth's footprint is of a different order. The firm holds around 60% of Britain's retail cash plan market. UK government figures put total SME employment at 16.9 million at the start of 2025, accounting for 60% of private sector jobs.
Personal Group described the tie-up as its second insurance collaboration of this kind, though it has not publicly named the first. The company has also been building distribution through other channels.
It renewed and expanded a partnership with Sage Group in March 2025, extending an arrangement first signed in 2017. Separately, it onboarded benefits provider EB Now during the first half of last year.
The Simplyhealth deal also fits into a broader push by Personal Group to hit at least £100 million in revenue and £30 million in EBITDA by 2030. For the financial year ending in 2025, the company reported revenue of approximately £48.4 million, up 11%, while adjusted EBITDA rose 21% to £12.1 million. Insurance annualised premium income climbed 12% to £40.5 million.
Chief executive Paula Constant said the partnership would allow the company to offer workers both healthcare access and financial support when illness affects their earnings.
"By bringing together Simplyhealth's everyday healthcare solutions with Personal Group's financial protection products and our unique one-to-one engagement model, we can make a real and measurable difference to people's lives," she said.
Constant added that partnerships of this nature were central to the company's growth strategy, providing faster routes into its target sectors.
