Brit Insurance has launched a new cyber product aimed at small and medium-sized enterprises (SMEs), as carriers continue to adapt coverage.
The product, C360, is designed to provide broad cyber protection in a simplified format, reflecting the increasing exposure of SMEs to cyber incidents - particularly as they play more critical roles in supply chains and rely heavily on third-party technology providers.
A key feature of the product is its structure around “any one claim” (AOC) limits, allowing policyholders to access the full policy limit for multiple events during the policy period, rather than exhausting aggregate limits after a single large loss.
The cover includes incidents such as data theft, business interruption and outages involving critical service providers. It also provides access to incident response services, including a 24/7 support function and forensic and data restoration capabilities.
This reflects a broader shift in the cyber insurance market, where insurers have been reassessing limits, triggers and aggregation risk following several years of large-scale ransomware attacks and systemic events.
The launch comes amid continued focus on SME cyber protection, an area widely seen as underinsured despite increasing exposure to attacks. Smaller firms are often viewed as more vulnerable due to limited internal security resources, while still forming integral parts of larger corporate ecosystems.
Insurers have been developing more modular and accessible products to address this gap, balancing broader coverage with clearer wording and more controlled exposure to accumulation risk.
“All businesses are reliant on data and technology to efficiently operate, and SMEs are no different,” said Adelle Gruber, class underwriter, cyber, at Brit. “With a growing number of threat actors finding ways to infiltrate firms’ operations, it is essential the insurance industry responds with readily available and appropriate coverage.”
Brit’s move follows a number of recent cyber product developments across the market.
Recent cyber product development has focused heavily on SME risk and supply chain exposure. In January, CFC launched an extension to its SME cyber cover specifically designed to address third-party and supply chain vulnerabilities. At the same time, insurers such as Beazley are exploring new ways to scale cyber capacity, including the development of a dedicated cyber insurance-linked securities fund expected in 2026.
Broader market data from Allianz Commercial continues to highlight cyber as the number one global business risk, with business interruption and dependency on external service providers driving demand for more comprehensive and responsive cover.
Across the board, recent launches have emphasised simplified onboarding, faster claims response and integrated risk management services - reflecting broker and client demand for more practical, responsive solutions.
