Acrisure-owned Unilink Group, the largest insurance distributor in Central and Eastern Europe, has entered the Greek market with the acquisition of Mega Brokers, the country’s biggest retail insurance agent.
The deal brings together Mega Brokers’ broking model with Unilink’s regional scale, serving over 10.3 million clients through 16,500 agents and brokers in nine countries. Unilink’s network spans Poland, Bulgaria, Romania, Moldova, Czech Republic, Slovakia, Croatia, Slovenia, and now, Greece.
The transaction sees Unilink take an equity stake in Mega Brokers while the Chatzitheodosiou family, the founders of the Greek brokerage, become shareholders in Acrisure, the US-based fintech parent. Mega Brokers’ CEO Anastasios Chatzitheodosiou and chairman Ioannis Chatzitheodosiou will remain in their positions, with Anastasios also assuming a new role as Acrisure’s chief growth officer for Central and Eastern Europe.
Unilink Group CEO Igor Rusinowski said the combination would create “new opportunities through expertise, cutting-edge technology, and the global power of Acrisure’s international capabilities” across retail and commercial insurance, reinsurance, MGA solutions, and London Market access.
For Mega Brokers, the move shifts the company from national leader to regional player, opening up access to broader resources, markets, and product capabilities. Anastasios Chatzitheodosiou called it a “historic milestone,” while Ioannis Chatzitheodosiou described it as the start of “a new international chapter.”
The deal lands at a pivotal time for the Greek insurance sector. Although still relatively underpenetrated compared to EU averages, the market has been expanding steadily, with growth driven by rising health and life insurance demand, digitalisation of distribution, and regulatory alignment with Solvency II standards. Non-life business, particularly motor and property, remains competitive, but consolidation among brokers and intermediaries is intensifying.
Foreign players have increasingly been drawn to the market’s growth potential, and Unilink’s arrival underscores the appeal of Greece as both a standalone market and a gateway to Southeastern Europe.
Industry analysts note that such cross-border acquisitions are reshaping distribution networks, allowing larger intermediaries to negotiate better terms with insurers, diversify product lines, and introduce more advanced technology to traditionally relationship-driven markets like Greece.
