Stubben Edge Group has acquired Jaywing UK, an integrated marketing agency and risk consultancy, as part of its strategy to expand its services across the financial services sector.
The deal is expected to enhance Stubben Edge’s data and analytics capabilities, particularly in support of its growing distribution platform.
Established in 2018, Stubben Edge has focused on using data and technology to support growth in financial services, with a particular emphasis on the insurance market. The group has made several acquisitions in recent years, including Akoni Hub, Genesis Special Risks and Insurercore, aimed at building a broader, technology-enabled offering for intermediaries and clients.
Jaywing, which has operated for over 25 years, specialises in data science, analytics and artificial intelligence. Its marketing and risk consulting divisions are expected to complement Stubben Edge’s existing operations. The agency’s in-house Accelerator Lab has developed proprietary technology for data-driven marketing and client insight.
Stubben Edge chief executive Chris Kenning said the acquisition would expand the group’s ability to provide integrated services across data, marketing and technology. He said Jaywing’s capabilities aligned with Stubben Edge’s existing focus on using data to support clients across financial services.
Jaywing UK will continue operating under its existing structure as part of the wider Stubben Edge Group.
Catherine Kelly, managing director at Jaywing’s marketing agency, said the deal would allow the business to build on its existing work in data and marketing strategy. She said the combination of Jaywing’s expertise and Stubben Edge’s technology would support clients in managing growth and navigating complex markets.
Meanwhile, Ben O’Brien, managing director of Jaywing Risk Consulting, said the acquisition would enable the risk team to offer clients more integrated and technology-enabled services. He added that the partnership would support faster decision-making and provide additional tools to manage risk and fraud.
The acquisition comes as both organisations continue to expand their operations. The companies described the move as part of a broader strategy to apply data and technology in the delivery of financial services.
