PremFina, a UK premium finance provider, has announced changes to its senior management team.
A key change in the leadership structure involves the promotion of Laura Sweetman (pictured), previously chief operations officer, to the newly created role of chief product and revenue officer. With over two decades of industry experience, Sweetman will now oversee both sales and product teams. Her stated focus will be on accelerating innovation and ensuring a consistent experience for brokers and customers, working with chief technology officer, Tony Livesey.
Ben Lemmon, who has been with PremFina for five years and has over 20 years of sector experience, has been promoted to business development director. Lemmon will collaborate with Sweetman to lead new business development initiatives, building on the company’s investments in technology and partnership growth.
Maz Chambers, who joined PremFina last year as chief transformation officer, has been promoted to chief operations officer. Chambers, with previous senior roles at Klarna, Close Brothers, and Lloyds, has been involved in strengthening PremFina’s operational performance and maintaining service levels as broker and customer engagement has increased. She will continue to lead the client services and operations teams.
“This marks an exciting new chapter for PremFina as we integrate our technology into a seamless, end-to-end experience for brokers and customers,” said Sharon Bishop, CEO of PremFina. “Doing this effectively requires a collaborative and adaptable senior team – and I’m delighted to see Laura, Ben and Maz take on the new roles.”
The new approach is expected to support the deployment of PremFina’s £350 million debt facility with HSBC and Waterfall Asset Management, aiming for £1.9 billion in premium finance volumes, with £1 billion already contracted. A news release noted that this strategic realignment is intended to facilitate the continued expansion of PremFina’s broker partnerships.
The company stated these adjustments are intended to support growth targets over the next two years. The restructuring coincides with PremFina’s 10th anniversary.
The company is forecasting an 85% compound annual growth rate (CAGR) from fiscal year 2024 to fiscal year 2027.
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