Halifax, part of Lloyds Banking Group, has been named Defaqto Home Insurer of the Year for 2025/26. The award is based on independent research and customer feedback, with Halifax achieving the highest overall score across the process of obtaining quotes, making claims and renewing policies. According to Defaqto, the recognition took into account the range and clarity of cover options, the option to pay monthly at no extra cost, policy management through its app, and provision of alternative accommodation, including for family members and pets, across all cover levels.
Lloyds Banking Group has invested in digital tools and support services to make it easier for customers to arrange cover and manage claims, including 24-hour support and simplified quote processes.
"We're focused on giving customers top-tier insurance with the best value so they can be confident that we're when they need, so we're extremely proud to get this type of feedback which reflects our commitment to the market," said Jeremy Ward, managing director of insurance at Lloyds Banking Group. “Behind the scenes we’re constantly innovating using technology to enhance customer experience and we’ve got some exciting things in the pipeline this year.”
Among the largest providers
Halifax traces its history to 1853 when it was founded as Halifax Permanent Benefit Building and Investment Society in West Yorkshire. It demutualised in 1996 and later merged with Bank of Scotland to form HBOS, which became part of Lloyds Banking Group in 2009. Alongside banking and mortgage products, Halifax provides general insurance including home, motor and life cover.
In the UK home insurance market, Halifax holds an estimated 3.8% share, placing it among the ten largest providers. The market is led by insurers such as Aviva, Direct Line, Admiral, LV and Saga. Halifax’s share has grown in recent years, rising close to 1% between late 2020 and early 2021, according to Consumer Intelligence.
Halifax’s home insurance business is underwritten by Lloyds Bank General Insurance Limited, which also provides cover under other group brands. Lloyds Banking Group reported that the division returned to profit in 2024, recording £39 million after tax compared with a loss the previous year. The Group’s wider Insurance, Pensions and Investments division also reported growth in general insurance market share during 2023.
