Two specialist brokers, FinCred and Building & Land Guarantees (BLG), have rebranded to operate under the Acrisure name, as part of the latest phase of the latter’s expansion in the UK market.
BLG, which provides insurance products for the construction sector, is based in Whetstone, Leicestershire, and now represents Acrisure’s first office in the Midlands.
Acrisure’s UK platform now comprises nine integrated businesses, serving both regional and national clients. FinCred, which operates from Sevenoaks, Kent, offers trade credit insurance and surety bonds, and has joined its parent company Sutton Winson, which adopted the Acrisure brand in May 2025.
Paul Rose, director of Acrisure UK in the Midlands, said, “Our values at BLG bear strong similarities to Acrisure’s, with a culture based on high levels of service recognised by our industry and client groups. Our growth has resulted from providing a personal, relationship-led service with nearly 20 years of experience in long-term construction projects. We will continue to adopt this bespoke approach under the Acrisure brand.”
Elsewhere, Acrisure UK Broking recently made several senior appointments to support its retail expansion efforts. The company launched a new office in Chelmsford and established a dedicated unit, 2Vision, aimed at serving regional brokers who focus on SMEs.
This unit offers specialist products such as professional liability, directors’ and officers’ liability, commercial combined, and standalone terrorism risks.
The recent rebranding initiative is not limited to England. Affinity Brokers Limited in Scotland has also transitioned to Acrisure UK Broking Limited, becoming the first insurance broker in Scotland to adopt the Acrisure name.
Acrisure’s expansion has been supported by significant capital investment. In May, the company completed a US$2.1 billion capital raise led by Bain Capital, which is intended to fund further acquisitions, technology investment, and the development of its fintech strategy. This funding round valued Acrisure at approximately US$32 billion and is expected to accelerate its growth across the UK and international markets.
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