EIP joins Brokerslink as embedded insurance gains momentum

Network’s latest affiliate brings expertise in integrating insurance into consumer purchases

EIP joins Brokerslink as embedded insurance gains momentum

Insurance News

By Kenneth Araullo

Brokerslink has announced the addition of EIP, a UK-based embedded insurance provider, as its newest affiliate.

EIP provides embedded insurance solutions for international brands, supporting the launch and scaling of insurance programmes. The company’s clients generate over €200 million in gross written premium and process more than 300,000 claims each year.

With the inclusion of EIP, Brokerslink’s network now comprises 16 specialist affiliates.

Carla Alves (pictured above), marketing and operations director for Brokerslink, commented on the development. “Over the past year, we’ve welcomed a number of new affiliates to our global risk and insurance ecosystem. Many of these are specialised companies that help our brokers to increase the value of their client propositions with expert risk and insurance consultancy, innovative technology solutions, and exciting new distribution solutions,” Alves said.

Ross Sinclair, CEO of EIP, described embedded insurance as “one of the biggest disruptions in the insurance distribution model of the last twenty years.” He explained that insurance can now be integrated into nearly any consumer buying process, which, according to Sinclair, helps customers understand the value of the protection offered.

“We believe there’s a significant opportunity for brokers to embrace embedded insurance as a means to differentiate themselves in the current landscape,” Sinclair said.

Brokerslink has continued to expand its global expertise this year, adding Drivento and HWF Partners to its international network. Drivento, a consultancy operating across the Americas, Asia-Pacific, and Europe, supports partners with consulting services, channel development, and advanced technologies.

HWF Partners, headquartered in London, brings a focus on transactional risk insurance, including warranty and indemnity, tax liability, and contingent liability products. HWF has advised on more than 5,800 transactions and structured over 1,500 bespoke insurance policies.

Brokerslink has also expanded its African network, welcoming Rema Broking from Mauritania and GGA Groupe from the Ivory Coast in April. Rema Broking brings expertise in health, professional liability, transportation, and construction risks, while GGA Groupe focuses on health risk coverage for both nationals and expatriates across Africa. These additions increase Brokerslink’s presence to 41 African countries.

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