AXA UK & Ireland has appointed Henri de la Serve (pictured below) as chief financial officer, subject to regulatory approval.

He will succeed Roland Moquet, who has been named CFO of AXA Belgium after five years in the UK & Ireland role.
de la Serve is set to join the business on September 1 from AXA Spain, where he currently serves as CFO. In his new role, he will be part of the UK & Ireland management committee and report to Tara Foley, CEO of AXA UK & Ireland.
de la Serve brings more than a decade of experience within the AXA Group, having held senior financial positions across Europe and Asia over the past 13 years. Prior to joining AXA, he worked at Crédit Agricole for over five years in various finance roles.
Commenting on the appointment, Tara Foley said de la Serve brings strong financial experience and has made a significant contribution at AXA Spain, including managing income and the balance sheet in complex regulatory and trading environments, and identifying opportunities to drive profitability. She also thanked Roland Moquet for his leadership during the COVID-19 pandemic, noting his role in supporting the organisation’s stability through a period of disruption.
de la Serve said he sees considerable potential across the AXA UK & Ireland business and looks forward to supporting the company’s strategic goals. He added that he is keen to build on the progress made so far and to work with the team established by his predecessor.