Asta, an independent provider of specialist underwriting platforms and services to the global insurance market, launched MGA Verde Risk Management Limited (Verde) in London on Wednesday. The managing general agent received regulatory approval from the Financial Conduct Authority in December 2025.
Verde will specialise in the financial lines market, focusing on commercial crime, management liability, and financial institutions. The company will target clients in the UK, Europe, and international markets.
The new MGA will operate as an appointed representative of Asta’s platform, Asta Underwriting Management Ltd, which will provide operational, professional and regulatory support services. Verde will access European markets through Asta’s Brussels-based European platform as it expands.
Directors James Pallett and James Reynolds will lead Verde. Both have experience in financial lines and established trading relationships with intermediaries.
“We are delighted to announce the launch of Verde and to be working with the Verde team,” said Emma Plush, director of MGA and broker solutions at Asta. “This marks an exciting development for the financial lines market, as Verde brings fresh expertise and a commitment to addressing gaps in coverage.”
Reynolds said the company aims to create solutions that offer choice and innovation for customers. “Utilising the support from Asta allows Verde to provide exceptional service to the brokers that we deal with,” Reynolds said. “We look forward to supporting clients with products that meet their evolving needs.”
According to Asta, the launch forms part of Davies’ Vision 2030 strategy. As a Davies company, Asta said it plans to introduce new solutions for insurance clients and expand its operations globally. The company aims to drive growth and broaden its capabilities.
The launch follows a period of strategic expansion by Asta across the London market. In July 2025, the company assumed managing agency responsibilities for GIC Re’s Syndicate 1947 at Lloyd’s of London after regulatory approval, taking on oversight for both open and prior underwriting years on behalf of the Indian reinsurer.
