Embedded insurance integrates cover directly into non‑insurance customer journeys—such as retail checkouts, travel bookings, mobility services, or software platforms—so that UK consumers and SMEs can buy protection at the point of need. Insurers, MGAs, and brokers partner with brands and platforms via APIs to design simple, modular products and frictionless onboarding, while ensuring that disclosures, permissions, and post‑sale service meet FCA distribution and Consumer Duty standards and that embedded models genuinely enhance rather than obscure value.
CEO Evan Greenberg outlines headcount cuts alongside strong performance and digital transformation push
Move signals how brokers are reshaping their role inside digital platforms and partner ecosystems
Firm wants to turn industry-specific software platforms into commercial insurance distribution channels
Partnership targets a growing segment in the fleet and benefits market
Executives still demand human oversight of AI decisions
