digital distribution

Digital distribution is transforming how insurance products reach UK customers, with direct‑to‑consumer platforms, aggregator sites, broker portals, and API‑driven partnerships all playing critical roles in personal and commercial lines. Insurance professionals focus on optimising digital journeys, integrating quote‑and‑bind capabilities with back‑office systems, and using analytics to improve conversion and retention, while managing conduct risk, ensuring clear disclosures, and preserving the advisory value that brokers and intermediaries bring.

Read the latest digital distribution news stories below!

Aviva launches on ChatGPT app

PROPERTY

Aviva launches on ChatGPT app

Home insurance quoting is coming to OpenAI – a move that may raise eyebrows among brokers

Chubb CEO signals significant workforce reductions as AI strategy accelerates

INSURANCE NEWS

Chubb CEO signals significant workforce reductions as AI strategy accelerates

CEO Evan Greenberg outlines headcount cuts alongside strong performance and digital transformation push

Insure4Sport posts record month amid UK fitness boom

INSURANCE NEWS

Insure4Sport posts record month amid UK fitness boom

The post-pandemic fitness boom has created sustained demand for tailored liability and equipment insurance

Zurich to acquire Generali’s Irish and Northern Irish P&C business

INSURANCE NEWS

Zurich to acquire Generali’s Irish and Northern Irish P&C business

Deal reflects Generali's strategy to focus on core markets as competition intensifies in Ireland’s insurance sector

European insurers seen stepping up M&A in 2026 - Fitch

MERGERS & ACQUISITIONS

European insurers seen stepping up M&A in 2026 - Fitch

There's a rising appetite for Lloyd's platforms, PRT and run-off books

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