Westland Insurance Group Ltd. has launched a new brand platform and tagline on Monday, pledging to make insurance simpler and more approachable for clients across Canada.
The tagline, “We’ll take care of it™,” is intended to signal the company’s commitment to clarity and trusted advice at every stage of the insurance process, according to a company news release.
“At its core, ‘We’ll take care of it™’ is about reassurance,” said Cari Watson, executive vice-president, client experience and digital at Westland Insurance. “Westland has been protecting Canadians for more than 40 years. We’ve seen it all, and we’re always ready to help.”
Watson added that the tagline reflects the work of its advisors on the ground.
“Our advisors are deeply connected to the communities they serve, which means they understand what matters most to each client. ‘We’ll take care of it™’ reflects that commitment, so clients don’t have to spend hours researching options or worrying they’ve missed something better. This approach is deeply rooted in Westland’s culture.”
The company said the platform is designed to apply across all its service lines – from home and auto to business and group benefits – and extends to its broader community efforts, including investments in climate risk mitigation, mental health, food security, housing, and diversity, equity, and inclusion (DEI) initiatives.
The rebrand comes shortly after Watson’s formal appointment as EVP for client experience and digital, which took effect March 30. Westland said Watson, who brings over 25 years of industry experience and has been with the company for six years, will lead its digital transformation and brand strategies with a focus on strengthening client engagement.
The launch also follows a period of notable growth and community investment. In January, Westland announced the acquisition of PV&V Insurance Centre Ltd. and Meester Insurance Centre in Southern Ontario, effective Jan. 1, 2026, further extending its national footprint.
Weeks later, in February, the company published its 2025 Community Impact Report, which recorded over $700,000 in donations, more than 3,400 volunteer hours, and support for 280 community initiatives across Canada throughout the year.
