PURE Insurance said it will provide Whisker Labs' Ting fire prevention sensors and monitoring service at no cost to its Ontario members as part of its risk management program.
The offering is aimed at reducing the risk of electrical fires by identifying potential hazards before they result in losses.
According to the insurer, Ting uses sensor technology to detect electrical issues that may increase the likelihood of a fire, allowing homeowners to address problems earlier. PURE said it is the first insurance company in Canada to include the Ting device within its loss prevention approach.
Chris Sevdalis, head of PURE’s Canada branch, said the move supports the insurer’s focus on proactive risk management and loss prevention for its members. He said providing Ting to Canadian members is intended to help families reduce risk and protect their homes, adding that the insurer’s model is based on shared responsibility, where preventive actions benefit both members and the broader pool.
Fire risk remains a material exposure for insurers across North America, particularly in personal property lines.
Residential fires continue to generate significant insured losses each year, driven by factors including aging electrical infrastructure, increased use of high-demand electrical devices, and climate-related impacts that can exacerbate ignition and spread. Electrical failures are consistently cited as a leading cause of home fires, contributing to claims severity through total losses, additional living expenses, and liability exposures.
For insurers, these losses have implications for underwriting appetite, pricing, and capacity in higher-risk regions.
As a result, carriers have increasingly invested in loss prevention tools, data, and technology to improve risk selection and reduce claims frequency. Programs that deploy in-home sensors and monitoring services are viewed as a way to shift from reactive claims management to earlier intervention, with the potential to stabilize loss ratios and support longer-term portfolio performance.
