This article is sponsored by FreightInsure
At FreightInsure, culture is how the business delivers results. The leadership team designed its strategy, brand and culture to reinforce one another, from hiring people to building relationships.
Insurance Business named FreightInsure a Top Insurance Employer for 2025, and to hear the company tell it, that recognition wasn’t the result of a single initiative or program. It’s the outcome of something deeper and more intentional.
“When our culture, strategy and brand walk in step, they don’t just help me move the company forward,” co-founder and CEO Simon Schwarz explains. “They create a force that turns our brand promise into proof. It’s how grit meets grace, teamwork becomes trust and protecting relationships becomes more than a purpose; it becomes performance.”
FreightInsure’s internal metrics reflect overwhelming employee satisfaction, pointing to a system where culture, strategy and brand reinforce each other in practice. Staff retention sits above 95% annually, and the company’s internal Net Promoter Score is 70, indicating how likely employees would recommend it as a great workplace.
These outcomes are the result of a deliberate focus on the following:
Staff surveys reinforce the picture. Employees report high satisfaction with the culture, feel valued by the organisation and are optimistic about where the company is heading.
COO Tiffany Sangster sees the company’s employee benefits program as a culture-building tool.
“Every component, every policy and perk, is designed to reflect who we are: gritty, collaborative and committed to innovation,” she says. “The same goes for hiring. We don’t just fill roles; we select for alignment. When our people feel seen, supported and part of something meaningful, they embody our brand. That’s how we turn culture into capability.”
This approach is visible across teams. People know where the business is going and how their role is connected. FreightInsure builds recognition into how it shares success, gives feedback and keeps people motivated. That shows up in how the company communicates within the business and out in the market.
Digital and marketing lead Angelique Massa underscores that every moment is a reflection of FreightInsure’s values.
“Every LinkedIn post, team event, video and visual we share is a chance to show who we are, not just what we do,” she says. “When our brand reflects our culture, the story tells itself. People feel the authenticity and are more likely to believe our brand promise to protect customer relationships. And in our space of embedded insurance, trust is the ultimate conversion.”
Behind those day-to-day exchanges is a leadership team that invests early and often. CFO Jeanette Veldman frames it this way: “When our culture and brand are in alignment, it’s not just good for morale; it’s good for margins. This isn’t about the cost of employee benefit programs but the trust we build among our people and distribution partners. That trust powers our corporate strategy and brings our brand to life. It’s how we turn protecting relationships into a sustainable competitive advantage.”
That alignment – from big-picture planning to how teams work together – is why FreightInsure’s culture is hard to copy. Many companies can mirror a strategy, but they can’t duplicate trust. And that’s what turns a high-performing team into a lasting competitive edge.
“When you take care of your people, they take care of the business,” co-founder and commercial director Jonathan Bass says. “I don’t just invest in benefits; I invest in belief. Belief in our culture, in our team, and in what we’re building together.”
Key account manager Celeste Ras says the culture at FreightInsure is no accident. It results from strong, values-led leadership and a consistent effort to build a workplace where people feel appreciated. “There’s a genuine sense that our contributions matter, and that’s something you feel every day,” she says.
For more information, visit freightinsure.com.
