eazy Insurance acquisition brings G&C General clients to digital platform

Integration to keep service standards and add online access

eazy Insurance acquisition brings G&C General clients to digital platform

Mergers & Acquisitions

By Rod Bolivar

Clients of G&C General Pte Ltd will see their policies managed through eazy Insurance’s digital systems following the acquisition, a move the companies say will preserve service continuity while expanding access to more products.

The acquisition is part of eazy’s expansion strategy and involves combining G&C’s relationship-based service with eazy’s technology-focused processes.

Under the agreement, G&C’s client accounts will transition to eazy’s digital insurance platform, which offers a wider range of insurance products. The companies said the integration is intended to maintain existing service standards while introducing online access options for policyholders.

Douglas Chia, CEO of eazy Insurance, said the acquisition is aimed at maintaining the trust G&C has built with its clients while introducing enhanced digital capabilities to support their needs.

“This milestone represents more than just business growth; it reflects our commitment to preserving the trust that G&C has built with its clients over the years,” said Chia.

The move is in line with eazy’s ongoing growth approach, which includes investing in technology, service delivery, and operational systems. According to the company, these measures are intended to support client requirements while maintaining service levels.

 “I am confident that with this acquisition, G&C’s clients will continue to receive dedicated, personalised service,” said Shirley Ling, director of G&C General. “With eazy’s advanced digital platform and comprehensive insurance solutions, we expect to see meaningful improvements in client service and overall satisfaction.”

The integration process is in progress, with steps taken to limit disruption to existing clients. eazy Insurance said clients will be informed of changes as their accounts are moved to the new platform.

What is your view on traditional insurance agencies shifting to digital platforms through acquisitions?

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