Prudential Singapore has entered into a two-year collaboration with the SG Eco Fund to advance both environmental sustainability and public health within Singapore’s communities.
The partnership is structured to support social inclusion and drive collective action on climate resilience, with a focus on engaging a broad segment of the population, including seniors, youth, and persons with disabilities.
A central component of the collaboration is the Healthy Harvest initiative, which involves the development of edible and therapeutic gardens in rooftop and community spaces located in Telok Blangah and West Coast.
These gardens are intended to serve as platforms for community members to participate in gardening, learn about sustainable food practices, and adopt healthier dietary habits.
The initiative is funded by both the SG Eco Fund and the Prudence Foundation, providing resources for infrastructure and programming.
The Healthy Harvest programme was officially launched at a community event on Telok Blangah Street 31, where a rooftop garden was unveiled.
Rachel Ong (pictured fourth from the left), adviser to Tanjong Pagar GRC Grassroots Organisations, attended the event and assisted in harvesting vegetables for local residents.
“Growing food is not just about feeding our bodies; it’s about cultivating connection, stewarding the land, and planting seeds of change for future generations," Ong said. "When we dig our hands into the soil together, we’re growing community.”
The initiative has established several measurable targets, including the collection of 6,000 kilograms of food waste for composting and the distribution of 3,000 kilograms of fresh produce – estimated to be around 20,000 individual packets – to community members.
Additionally, the programme seeks to recruit 120 regular volunteers from among seniors, persons with disabilities, and other residents, and to involve more than 1,000 participants in educational workshops on sustainable gardening and nutrition.
These workshops are open to Prudential employees, financial representatives, customers, and the wider public.
Tan Ping Ping (pictured fifth from the left), head of sustainability at Prudential Singapore, said the Healthy Harvest partnership with the SG Eco Fund demonstrates the company’s focus on supporting both climate and health resilience in local communities.
“Through this initiative, we want to empower the community to grow their own food, embrace sustainable living, and make healthier lifestyle choices. As a life and health insurer, we are proud to support initiatives that promote long-term well-being. We invite the Telok Blangah residents to join us in cultivating a healthier, more resilient Singapore,” she said.
Desmond Ho (pictured third from the left), trust secretary of the SG Eco Fund, noted that the fund backs local initiatives aimed at promoting environmental sustainability across Singapore.
“We are happy to partner Prudential on the Healthy Harvest initiative, alongside other programmes, to engage the community on environmental sustainability and climate resilience whilst contributing to the goals of our Singapore Green Plan 2030. We hope this effort will inspire more ground-up partnerships to drive collective action in the community,” he said.
The community gardens are managed by social enterprises Farmilysg and City Sprouts, which oversee the Telok Blangah and West Coast Park locations, respectively.
Both gardens are designed to be accessible, featuring wheelchair-friendly raised beds and inclusive programming.
The Telok Blangah site, covering 185 square meters, includes vertical gardening structures and modular beds, and will host regular workshops, composting drives, and produce distribution events.
The West Coast Park garden, at 50 square meters, features greenhouse lots, hydroponic systems, and raised planters, enabling participation from various groups, including students with autism.
In addition to gardening activities, Prudential plans to incorporate sustainability education into its broader community engagement, targeting younger participants and collaborating with clients and partners to support further sustainability efforts.
This initiative forms part of Prudential’s SG60 community investment, marking Singapore’s 60th anniversary and the insurer’s relocation to Labrador Tower.
In June 2025, Prudential announced an increase in its community investment budget for the year, raising it from $880,000 to $1 million.
The additional funding will be used to expand activities at the community gardens and support ongoing sustainability programmes.
By combining resources and expertise, Prudential Singapore and the SG Eco Fund aim to create lasting impact through environmental and health-focused community projects, aligning with national sustainability goals and fostering greater resilience among Singapore’s residents.
