A new campaign by FWD Insurance has been launched in response to growing dissatisfaction among Asian travelers with traditional travel insurance, as highlighted in recent findings from the “Travel Troubles Beyond Lost Luggage 2024” survey by Klook Protect.
The study, which surveyed respondents across Asia including Singapore, revealed that 21% of travelers are seeking alternatives to outdated, one-size-fits-all insurance policies. Additionally, 34% expressed a desire for a more engaging and user-friendly insurance purchase experience, while 25% cited complex claims processes as a significant barrier to obtaining coverage.
These findings point to a disconnect between what insurers currently offer and the expectations of modern, mobile-first travelers. The report underscores the urgent need for flexible, transparent, and intuitive insurance solutions that cater to dynamic travel habits and digital lifestyles.
In response, FWD Insurance has launched the “Skip to the Good Part” campaign, introducing enhanced travel coverage tailored to address these pain points. The campaign includes Cancel for Any Reason (CFAR) benefits, coverage for pre-existing conditions through a Pre-X rider, and a streamlined digital claims process via the FWD app.
Adrian Vincent, CEO of FWD Singapore, said the campaign reflects the company’s ongoing mission to simplify insurance and adapt to customer needs: “Our enhanced travel coverage solutions provide flexibility and ease at every stage of the journey.”
The campaign is further supported by short videos depicting real-world travel situations where flexible insurance coverage makes a tangible difference – from dealing with chronic medical conditions to last-minute cancellations and luggage delays.
With these initiatives, FWD aims to redefine what travelers can expect from insurance providers, making protection more relevant and accessible in an era of increasingly personalized travel experiences.
FWD Insurance is part of FWD Group, which operates in 10 markets and serves approximately 30 million customers across Asia.
Which part of the travel experience do you think insurance could help “skip to the good part” for young travelers? Share your insights below.
