Global insurance platform United Risk has announced the establishment of Applied Affinity Underwriters, a new entity aimed at broadening its warranty and affinity insurance services across Europe and the UK. The launch, confirmed by Hayden Smith, United Risk’s regional CEO for Europe and the UK, is part of the company’s effort to grow in the regions.
“Warranty and affinity are valuable insurance businesses that take years to cultivate and implement,” Smith stated, emphasising a strategic approach to the market. He noted a focus on “strategic alliances and distribution partnerships that include traditional and alternative distribution plans such as partnership models that resolve B2B2X requirements.”
According to a news release, Applied Affinity’s initial product offerings are set to include a range of consumer-focused policies such as accident, sickness, travel, and lifestyle products, which encompass bicycle insurance and gadget protection. The services will be launched in collaboration with carrier partner Aviva Insurance Ireland DAC, which holds an “AA- Stable” rating from Standard & Poor’s.
Smith confirmed that Applied Affinity Underwriters is authorised across both the EU and UK markets. “With a forward-looking vision for expansion as client demand engages us, our extraordinary leadership team combines strong technical knowledge and deep distribution expertise to deliver outstanding product agility,” he said.
Headquartered in Stockholm, Applied Affinity Underwriters will be led by two notable figures in the insurance sector: Anna Clarving and Fredrik Müntzing.
Anna Clarving, appointed chief executive officer, brings over 18 years of experience in the European and Nordic insurance markets. Her career includes senior roles at Chubb, Zurich, and Aon, where she focused on digital transformation, business development, and strategic partnerships. She holds a BSc in Economics and Business Administration from the Lund University School of Economics and Management.
Fredrik Müntzing will serve as chief underwriting officer. He is an experienced consumer insurance underwriter, specialising in technical product underwriting and distribution innovation. Prior to this, he was head of product and underwriting at Europeiska ERV, ERGO, and held senior underwriting positions at both Chubb and Allianz across Europe, including head of underwriting accident and health for Northern Europe. Müntzing holds a BSc in Business Administration from Stockholm University and a BA in Media and Communication Sociology from Lund University.
How do you think this launch will impact consumer insurance across Europe and the UK? Share your insights in the comments below.
