Predictive analytics allows UK insurers and brokers to use historical and real‑time data to forecast behaviours and outcomes, supporting decisions in pricing, underwriting, fraud detection, retention, and claims triage. Actuarial, data science, and business teams collaborate to build and monitor models while addressing governance, model risk, and explainability, ensuring that predictive tools align with Consumer Duty, avoid unfair bias, and deliver tangible improvements in combined ratios and customer outcomes.
