A new survey shows that nearly three-quarters of New Zealanders are planning to head abroad in 2025, with Australia remaining the top destination. But while many are keen to reconnect with loved ones and explore new places, cost concerns are holding others back.
The New Zealand Travel Index 2025, conducted by Kantar for Allianz Partners, reveals that 73% of Kiwis intend to travel overseas this year, with most trips expected to last around two weeks. Those opting to stay home – a sizeable 27% – cite financial pressures as the main barrier.
Interestingly, the research highlights a gap between perception and reality. Non-travellers believe they would need twice the budget of those who are actually booking trips, suggesting a widespread miscalculation of travel costs.
“It’s fantastic to have three years of consecutive data through the New Zealand Travel Index,” said Kevin Blyth, managing director of Allianz Partners New Zealand. “It allows us to track meaningful trends in how Kiwis are planning and experiencing travel, from budgeting and destinations to behaviour in the skies. These insights help us better support New Zealand travellers with the right products, services, to meet their evolving needs.”
Australia continues to attract the most Kiwi visitors, particularly younger travellers aged 18 to 29. Asia is also becoming more popular, especially among those aged 30 to 49, while interest in Europe has declined since 2023.
Motivations for travel are largely emotional. The majority of respondents said their main reason for going abroad was to visit friends and family. For those staying put, relaxation topped the list of reasons they would travel if given the opportunity.
While younger Kiwis are more relaxed about travel-related disruptions such as delays or illness, financial concerns remain widespread – particularly among women and travellers aged 18 to 49.
Travel insurance is seen as an essential part of preparation, with 84% of prospective travellers saying they plan to purchase cover – mainly for peace of mind and protection against unforeseen events. A similar trend is seen in Australia, where 82% of respondents intend to get insured, especially those over 50 and with higher incomes.
The report also offers a light-hearted comparison of in-flight behaviour between Kiwis and their Australian counterparts.
While both groups are becoming more mindful mid-air, Kiwis are generally more relaxed about inflight etiquette. They’re more likely to remove their shoes or wake up an aisle seat passenger to get past. On the other hand, they’re more likely to share the middle armrest, a sign of cooperative spirit in cramped cabins.
However, one finding stood out: Aucklanders are 27% more likely than others – including Australians – to fully recline their seat for most of the flight.
The findings reflect a growing trend towards practical, community-minded travel, with Kiwis showing an increased focus on planning, budgeting, and travelling with others in mind.
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