Road safety groups are preparing for a surge in holiday traffic over the Easter and ANZAC weekends, with a series of roadside stops by AMI offering drivers a place to rest as fatigue risks rise during long-distance travel.
The Driver Reviver events will run across Northland, Otago, Canterbury, the West Coast, and Hawke’s Bay in April, targeting one of the busiest travel periods of the year. AMI said its claims data typically shows an increase in vehicle collision claims over holiday periods, pointing to the safety risks that come with fatigue and heavier traffic.
Rather than frame the campaign around giveaways, the insurer is positioning the stops as a road safety measure aimed at getting drivers to rest before continuing long trips. Each site will offer free barista-made coffee and snacks, including barbecue food.
Gary Rennie (pictured), community events manager at AMI, said the events are intended to encourage safer habits behind the wheel.
“Navigating large volumes of traffic can add an additional layer of exhaustion. We want to help travellers stay alert and arrive safely at their destinations by offering an opportunity for a break and practical tips to combat driver fatigue, especially on long journeys,” Rennie said.
The first events will be held on April 2 and 3 in Northland, Otago, and Canterbury, followed by another Canterbury stop on April 6. Two more events are scheduled for April 24 on the West Coast and in Hawke’s Bay.
Now in its sixth year, the programme is run with support from local council road safety teams, New Zealand Police, Fire and Emergency New Zealand, Hato Hone St John, Satisfy Food Rescue, and KiwiHarvest. Rennie said these partnerships have helped AMI support over 17,500 drivers.
“Too often drivers tell us stories about driving even when they’re feeling exhausted - this is something we’re working to change. If you see the bright teal and yellow AMI flag when passing through, be sure to stop in, and come and say hello,” Rennie said.
