A new survey from Primerica Canada finds that 68% of middle-income Canadians avoid using AI for personal financial tasks, while those working with licensed professionals achieve higher financial preparedness, with 51% receiving an A or B grade, compared to 30% of households without such support.
The survey indicates that reliance on professional guidance corresponds with stronger outcomes. While over half of households with professional help earned top scores, 42% of those without such support fell into the D or F range, compared with 20% of households that worked with financial professionals. About 29% of households with professional guidance and 28% of those without received a C grade.
Concerns about artificial intelligence extend beyond personal finance. Only 28% of respondents expressed interest in using AI tools for managing their finances, including budgeting and investing. Even among younger adults, most expressed little to no interest. Additionally, 54% of respondents believe that AI adoption will negatively impact salaries and job opportunities, particularly among those with lower preparedness scores.
Economic pressure continues to dominate the financial outlook for many households. Inflation was reported as the leading concern across all income levels, with 87% of middle-income households expressing concern about higher costs for essentials. Seventy-one percent said they fear not having enough money to retire when planned. Nearly half, or 48%, reported that their overall financial situation has worsened over the past year.
The survey also measured preparedness through behaviors such as saving for the future and having life insurance protection. Only 16% of respondents said they engage in all five of these behaviors.
John A. Adams, CEO of Primerica Canada, noted that households are saving less under current financial strain and continue to value guidance from trusted professionals.
“The results demonstrate that access to trusted financial advice is more important than ever and securing it should be within reach of everyone,” he said. “No matter their income level, families can benefit from working with a licensed financial professional. Personalized guidance can help them build long-term financial habits, improve confidence and stay on track toward their goals.”
The Financial Security Monitor has been conducted since 2020 to assess the financial position of middle-income households. The July 2025 survey, carried out by Change Research, polled 909 adults nationwide using Dynamic Online Sampling in both English and French.
Primerica Canada is based in Mississauga, Ontario, and operates as a unit of Primerica Inc., headquartered in Duluth, Georgia. Both companies provide financial products and services to middle-income households in North America.
Do you think Canadians will eventually rely on AI for financial advice, or will human guidance continue to be preferred? Share your opinion in the comments.
