iA Financial Group has introduced the web version of its EVO Insurance platform, expanding its digital capabilities for financial security advisors across Canada. The development marks what the company calls a major step forward in the digital transformation of the individual insurance sector.
The company said it is already in use by more than 30,000 advisors, noting the new web version of EVO Insurance is accessible from computers, tablets, and mobile phones. According to the company, the upgrade is designed to improve accessibility, speed, and user experience while simplifying the insurance application process for both advisors and clients.
EVO Insurance allows advisors to complete and submit personalized applications in less than 10 minutes. The company said that most standard applications are approved almost instantly after signing, without requiring medical or blood tests, resulting in a more streamlined and transparent process.
“With EVO, we are harnessing the power of technology to serve people. Our objective is clear: to offer advisors and their clients a seamless digital experience that combines responsiveness, simplicity and reliability,” said Renée Laflamme, executive vice-president, individual insurance, savings and retirement at iA Financial Group. “This launch demonstrates our ongoing commitment to innovation, aimed at better supporting our clients and shaping the future of individual insurance.”
The company noted that 98% of advisors working with iA Financial Group use the EVO platform, describing it as an “essential tool” in the Canadian insurance landscape. Its popularity, according to the company, comes from its fast processing times, and ability to meet clients’ varied needs.
The announcement follows major moves by the insurer in its aim to achieve digital transformation. In April, the company adopted the FICO® Platform to automate underwriting decisions, targeting up to 80% underwriting automation to enhance efficiency and accelerate decision-making.
In May, iA expanded access to My Financial Journey, a proprietary digital financial-analysis tool, to its Premier advisors, enabling more comprehensive client planning in areas such as retirement or protection strategy. The company has also renewed and expanded its IT partnership with CGI through 2026, in a deal valued at approximately $150 million, to support its digital transformation roadmap.
These moves come amid strong financial performance: in the second quarter of 2025, iA recorded a core diluted earnings per share (EPS) of $3.49, up 27% year on year, with a trailing-12-month return on equity of 17.0%. The company also announced a 10% increase in its quarterly dividend for common shareholders.
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