Applied Systems has introduced new enhancements to its commercial lines solution in Applied Epic for the Canadian market.
The updates combine instant quote requests and email submissions into one workflow and expand support for additional industry sectors, giving brokers greater efficiency and flexibility in managing commercial business.
The updated commercial lines experience features a unified quoting workflow that enables brokers to submit both instant rates and email submissions directly from a single marketing dashboard embedded within Applied Epic. This integration removes the need to switch between systems or re-enter data across insurer portals, simplifying the quoting process.
The platform also adds new business segments, including Farming, Education Services, Health Services, Hospitality, Manufacturing and Processing Services, Member Organization Services, and Warehousing and Wholesale Services. These sectors are in addition to existing options such as Business and Professional Services, Contractors, Retail, and Real Estate.
Smaller and mid-sized brokerages may benefit the most, as easier access to multiple markets helps them compete more effectively with larger firms. The improved process also benefits insurers by generating more complete and consistent submissions, which could enhance underwriting efficiency and response times.
The addition of new industry segments opens opportunities for brokers to diversify their portfolios and for insurers to explore or refine products in these markets. More broadly, the update reflects an ongoing shift toward digital transformation within the commercial insurance space, where automation and data integration are becoming central to operations.
Steve Whitelaw, senior vice president and general manager of Applied Systems Canada, said commercial lines quoting has long been a fragmented and manual process. He explained that the latest enhancements allow brokers to complete submissions and quote more lines of business in one place, helping them deliver competitive rates and coverage options more efficiently while growing their commercial portfolios.
The enhancements are expected to have a broad impact on the Canadian insurance industry, particularly among brokers and insurers operating in the mid-market and SME segments. By unifying instant quoting and email submissions, the system reduces administrative tasks and improves workflow efficiency, enabling brokers to quote more accounts and focus on client relationships.
