Falvey Insurance Group has unveiled two initiatives designed to help brokers assess cargo risks and differentiate products in a competitive insurance market.
The company has introduced an interactive cargo coverage assessment tool and a colour-coded product strategy.
The assessment tool guides brokers through supply chain risk scenarios, including in-transit cargo, storage, and handling operations. The platform identifies potential exposures and coverage gaps across shipping activities.
“The assessment tool gives brokers a structured way to walk through the details of a cargo risk, enabling more informed conversations and more tailored coverage solutions,” said Megan Bell, Falvey’s senior vice-president of marketing.
Falvey partnered with The Marketing Department to develop the tool.
The company has also unveiled a colour strategy, assigning specific colours to each product line. The scheme references logistics and marine operations, such as roads, warehouses, oceans, and supply chain infrastructure.
The visual approach differentiates Falvey from competitors relying on traditional blue branding.
“As One Group, Many Solutions, this approach allows us to clearly articulate the value of each product while showing how they come together to support the full supply chain,” Bell said.
The moves come as global cargo insurers report increased losses linked to theft and sophisticated fraud, which now combines physical theft with digital deception such as forged documentation and cloned company identities. Nearly 160,000 cargo‑related crimes were recorded across 129 countries between 2022 and 2024, with total losses estimated in the billions of euros. North America alone saw about US$455 million in reported losses in 2024 from more than 3,600 incidents. Criminals are increasingly using digital tools to conceal identities and perpetrate fraud.
Industry groups, including the International Union of Marine Insurance (IUMI) and the Transported Asset Protection Association, have warned that these trends are reshaping underwriting and risk selection in cargo lines.
