Westland Insurance, one of Canada’s largest independent insurance brokerages, has acquired Forefront Insurance, a provider serving Southern Alberta, effective July 1.
The transaction marks another step in Westland’s strategic plan to broaden its national reach and deepen its expertise across key insurance sectors through, said a media release, a combination of organic growth and strategic acquisitions.
Forefront “has demonstrated remarkable client dedication and entrepreneurial excellence,” said Jamie Lyons (main picture), Westland’s CEO.
“Their presence in Southern Alberta complements our national growth strategy and strengthens our capabilities across diverse risk segments,” he said in a release.
The terms of the deal were not disclosed.
Founded in 2015, Forefront Insurance focuses on coverages for the Brooks, Alberta community.
The firm’s offerings span auto, home, farm, ranch, commercial and recreational vehicle insurance — reflecting, it says, a customer-first approach that favors customized solutions over standardized packages.
Lyons said the acquisition aligns Forefront’s local expertise with Westland’s broader distribution network. With shared values and complementary services, the partnership aims to improve client experience and deliver better outcomes across Canadian communities, the statement said.
This move continues Westland’s momentum in expanding across Canada, blending organic growth with strategic acquisitions, including three in the last year alone.
In May, Westland announced the acquisition of Sagium Health Strategies Inc. by its newly launched benefits division, Westland Benefits.
This was intended to strengthen Westland Benefits’ presence in the benefits and health insurance sector, with a focus on expanding operations in Alberta, Lyons said.
Around the same time last year, Westland Insurance also acquired Alberta Best Insurance, bolstering its presence in the western province.
A property and casualty brokerage operating in Beaumont and Leduc, Alberta Best Insurance is known for its commitment to providing clients with tailored insurance solutions over the past 35 years.
In May last year, Westland acquired the Dupuis Langen Group for an undisclosed amount, marking a further expansion of the latter’s group benefits brokerage.
Based in Richmond, British Columbia, the Dupuis Langen Group is noted for its expertise in serving the community social services sector and unionized workplaces.
By adding firms like Forefront to its portfolio, Westland reinforces its commitment to building meaningful relationships and offering innovative coverage options that meet evolving insurance demands, the statement said.
The company’s expansion demonstrates a broader industry trend toward consolidation, as brokers position themselves to better navigate changing risk landscapes and client expectations.
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