Waypoint Insurance, a Navacord Broker Partner based in British Columbia, has expanded its regional footprint with the addition of Brownridge Insurance, effective July 1, 2025.
The move marks a strategic push into Northern BC for Waypoint, which specializes in property and casualty insurance tailored to West Coast clients. The addition of Brownridge enhances its geographic reach and operational capabilities in key areas, including Alberta, the Yukon, and Nunavut.
Founded in 1990 in Prince George, Brownridge Insurance began as a three-person commercial insurance operation and has since grown into a multi-regional brokerage. The firm serves a broad range of clients and industries, with a focus on relationship-based service and local engagement.
“Brownridge has firmly established itself as a leading risk advisor in Northern BC with deep community roots and a strong reputation for client service,” said Tony Hayes, CEO of Waypoint. “Their added expertise makes them an excellent addition to the Waypoint family.”
Gord Brownridge, principal at Brownridge Insurance, said the partnership supports continuity and growth. “We’re proud to join Waypoint and Navacord—organizations that share our commitment to client success and community support,” he said. “This allows us to retain our local identity while accessing greater resources and insurance expertise.”
The transaction supports Waypoint’s long-term strategy of building scale in British Columbia through partnerships with firms that offer complementary client portfolios and regional knowledge. It also aligns with Navacord’s broader consolidation efforts across Canada’s commercial insurance market, where regional firms are increasingly looking to join national networks for improved market access, specialized products, and operational support.
Waypoint’s integration of Brownridge underscores the growing importance of regional broker consolidation in Canada’s P&C insurance landscape, particularly in underserved or geographically diverse markets such as Northern BC and the territories.
