Global insurance broking market hit US$180bn in 2024

A new study reveals the fastest-growing firms and sectors in 2024

Global insurance broking market hit US$180bn in 2024

Insurance News

By Jonalyn Cueto

The worldwide insurance broking market generated approximately $180 billion in fees and commissions during 2024, marking an 8.1% increase from the previous year’s $166.5 billion, according to new data from Insuramore released Monday.

The growth represents a 2.6% increase when adjusted for inflation, with the top 15 broking groups achieving an even higher aggregate growth rate of 10.7%, driven partly by merger and acquisition activity.

Market consolidation continues

The insurance broking industry showed further consolidation in 2024, with the top 15 groups controlling 48.7% of total global broking fees and commissions, up from 47.6% in 2023 and 45.8% in 2020. This trend appears likely to continue into 2025, with eight of the top 500 groups in acquisition processes during the first half of the year.

“The market appears to have consolidated further during 2024, and this trend seems likely to continue during 2025,” the Insuramore analysis said.

Revenue breakdown by segment

The $180 billion market divided across five primary segments:

  • Commercial property and casualty retail broking: $83.3 billion
  • Employee benefits plus life and health insurance retail broking: $55.8 billion
  • Private property and casualty retail broking: $18.2 billion
  • Wholesale broking: $14.7 billion
  • Reinsurance broking: $8.3 billion

Reinsurance and wholesale broking experienced the fastest growth during the year, while employee benefits plus life and health insurance retail broking recorded the least growth.

Industry leaders

Marsh McLennan maintained its position as the top-ranked broking group globally by total revenue, followed by Aon, Gallagher, WTW, and Acrisure.

Among the top 15 groups, Alliant and Howden expanded their broking revenues most rapidly during 2024.

Segment leaders included:

  • Commercial P&C insurance retail broking: Marsh McLennan
  • Private P&C insurance retail broking: Alliant
  • Employee benefits and life/health retail broking: WTW
  • Reinsurance broking: Aon
  • Wholesale insurance broking: Amwins

Geographic and ownership distribution

The United States serves as headquarters for 233 of the top 500 broking groups, representing 46.6% of the largest firms globally. The United Kingdom follows with 49 groups, then France with 35, Canada with 31, and Germany with 21.

Private ownership dominates the industry, with 430 groups (86%) operating under private ownership structures including family ownership, employee ownership, or private equity arrangements.

The rankings and analysis drew from Insuramore’s comprehensive database tracking global insurance broking activity.

What are your thoughts on the recent findings? Share your insights in the comments below.

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