Generali Global Assistance unifies North America leadership

Chris Carnicelli takes on expanded regional CEO role

Generali Global Assistance unifies North America leadership

Insurance News

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Generali Global Assistance and Europ Assistance Canada have reorganized their North American leadership, placing their US and Canadian operations under one regional chief executive.

Chris Carnicelli (pictured above) has been named chief executive officer, North America. He previously served as CEO of Generali Global Assistance. In his new role, he will oversee Generali Global Assistance and Trip Mate in the United States, as well as Europ Assistance Canada.

Rob Iafrate, CEO of Europ Assistance Canada, will report to Carnicelli.

“Expanding our leadership structure across North America is a natural next step in support of our long-term growth ambitions. This evolution allows us to better align our teams, strengthen collaboration across North American markets, and continue delivering trusted travel protection solutions to our partners and customers,” Carnicelli said.

Within the US business, Paul-Adrien Maizener (pictured immediately above, left) has been promoted from chief operating officer to chief executive officer, United States. He will lead Generali Global Assistance’s US operations.

“I’m honored to take on the role of CEO for GGA. We have strong foundations in place, and I look forward to continuing our work to support our partners, empower our teams, and scale our operations in ways that fuel sustainable growth,” Maizener said.

Henrik Romberg (pictured immediately above, right), chief commercial officer of Generali Global Assistance, has also taken on additional responsibilities. He will now oversee the tour & cruise business line under Trip Mate, along with the vacation rental, online travel agencies (OTAs), and retail business lines. He will report to Maizener.

“This expanded scope reflects both the diversity of our portfolio and the opportunity ahead. Bringing our tour & cruise, vacation rental, and retail business lines into closer strategic alignment allows us to better support our partners across travel segments while continuing to innovate and grow,” Romberg said.

The companies said the changes are meant to improve coordination and support future growth across North America.

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