Celebrating excellence: 2025 Insurance Business Canada Award winners announced

The stars of Canada’s insurance industry took centre stage last night at the 10th annual Insurance Business Canada Awards, as brokers, insurers, MGAs, and industry leaders gathered to celebrate the year’s top performers. 

From trailblazing technology initiatives to acts of community leadership and excellence in client service, this year’s winners reflect the innovation and resilience driving the sector forward. The evening honoured both established veterans and rising talent who are shaping the next decade of insurance in Canada. 

Congratulations to all the individuals and organizations recognized for their outstanding contributions and achievements across the industry. 

• Life & Health Insurer of the Year: Sun Life 
• P&C Insurer of the Year: The Mutual Fire Insurance Company of British Columbia 
• The CNA Canada Award for Excellence in Philanthropy & Community Service: APRIL Marine 
• Underwriter of the Year: Avi Mali - Zurich Canada 
• The PAL Insurance Brokers Award for Young Achiever of the Year: Morgan Mackenzie - Western Financial Group 
• Best Claims Management Firm: Crawford & Company (Canada) Inc. 
• CEO of the Year: Jean-François Chalifoux - Beneva 
• Business Development Manager of the Year: Jason Court - Travelers Canada 
• Best Insurtech Firm: Applied Systems 
• The FIRST Insurance Funding of Canada Award for Lifetime Achievement in the Insurance Industry: Glen MacRae - Wilson M. Beck Insurance 
• Claims Team of the Year – Insurer: Travelers Canada 
• The Securian Canada Award for Outstanding Customer Experience: Northbridge Insurance 
• The First Onsite Property Restoration Canada Award for Claims Team of the Year – MGA: Agile Underwriting Solutions 
• Digital Innovation in a Brokerage: Solutions Insurance Group 
• The Steamatic Canada Award for Woman of Distinction: Donna Mulligan - Zurich Canada 
• The Premier Canada Assurance | Premier Marine Award for Brokerage of the Year (Fewer Than 10 Staff): ELCO Insurance 
• Insurance Broker of the Year (Regional – AB & BC): Maureen Crockett - Axis Insurance Managers Inc. 
• Insurance Broker of the Year (Regional – Eastern): Jason Di Vincenzo - Insureit Group 
• Insurance Broker of the Year (Regional – Prairies & Maritimes): Rose Freeman - Willow Insurance Corp 
• The Travelers Canada Award for Brokerage of the Year (10-100 Staff): Strong Roots Insurance Brokers Ltd 
• Excellence in Diversity, Equity & Inclusion: Definity 
• Cyber Insurance Provider of the Year: BOXX Insurance 
• The Burns & Wilcox  Award for Big Brokerage of the Year (100 Staff or More): Westland Insurance 
• MGA of the Year (50 Staff or More): Agile Underwriting Solutions 
• MGA of the Year (Fewer than 50 Staff): PAL Insurance Brokers Canada 
• The SPG Canada Award for Canadian Insurance Broker of the Year: Jason Di Vincenzo - Insureit Group 

A heartfelt thank you to our award sponsors 

The success of the Insurance Business Canada Awards 2025 would not have been possible without the support of our exceptional sponsors. A special thank-you goes to: 

• CNA Canada 
• PAL Insurance Brokers 
• FIRST Insurance Funding of Canada 
• Securian Canada 
• First Onsite Property Restoration Canada 
• Steamatic Canada 
• Premier Canada Assurance | Premier Marine 
• Travelers Canada 
• Burns & Wilcox 
• SPG Canada 

Specialty sponsors: 

• Champagne sponsor: SPG Canada 
• Social media sponsor: Royal Claims Services Ltd. 
• Associate sponsor: Liberty Entertainment Group 
• Media partners: CABIP, CCIPA 

Congratulations to all the winners of the 2025 Insurance Business Canada Awards! Your achievements continue to inspire innovation, leadership, and excellence across the insurance sector. 

Stay tuned for highlights, photos, and interviews from the event as we continue to celebrate the incredible talent shaping the future of Canada’s insurance industry.