Canada Life has announced a strategic agreement with ClearEstate, a digital estate planning and settlement platform, aimed at improving access to estate-related services for Canadians.
As part of the arrangement, Canada Life has made an equity investment in ClearEstate and will be able to refer certain clients, plan members and employees to the company’s platform.
The agreement reflects a broader effort to address growing demand for estate planning support, particularly as Canada’s population ages. ClearEstate offers digital tools and human guidance to help users create wills, manage power of attorney documents and navigate estate administration. The platform also provides access to professional executorship services.
Blaine Shewchuk, executive vice-president of Individual Wealth at Canada Life, said the partnership aligns with the insurer’s goal of enhancing support for Canadians’ financial planning needs.
“By working with ClearEstate, we’re helping to make it easier for Canadians to access digital estate services through their financial advisors and workplace benefits,” Shewchuk said.
ClearEstate, which describes its model as combining technology with expert guidance, aims to simplify what can often be a complex and time-consuming process. The firm’s offering includes tools for proactive estate planning as well as services for families dealing with the settlement of an estate.
Davide Pisanu, CEO of ClearEstate, said the agreement will help broaden the company’s reach. “This relationship with Canada Life will allow us to serve more people and help make estate planning a more accessible and integrated part of Canadians’ financial well-being,” he said.
The partnership comes amid increased focus on estate planning in Canada, driven in part by demographic trends and a rising number of intergenerational wealth transfers. According to the two companies, the agreement is intended to reduce the administrative burden on families and support long-term planning efforts by making estate services more readily available through trusted financial channels.
