Billyard Insurance Group has appointed Adrianne Sullivan-Campeau (pictured) to its board of directors.
The move brings in a senior leader with extensive experience in people, culture and customer experience at a time when BIG is positioning itself as a national platform and a destination for broker talent.
Sullivan-Campeau brings more than two decades of senior leadership experience. She currently serves as chief employee and customer experience officer at CareRx Corporation, where she leads enterprise-wide initiatives focused on workforce engagement and the client journey. Prior to CareRx, she spent eight years as vice president of people, culture and communications at Allstate Canada.
Sullivan-Campeau joins a board already known for its insurance and financial experience. She will serve alongside fellow directors Bob Tisdale, Greg Somerville and Neil Rudd, each of whom bring decades of experience from across the Canadian insurance market. Together, they round out a leadership group positioned to guide the company through its next phase of growth.
With 87 branches across four provinces and partnerships with more than 30 insurance providers, Billyard is one of Canada’s fastest-growing insurance brokerages. Sullivan-Campeau’s appointment reflects the company's continuing investment in governance and leadership infrastructure.
“BIG has built something genuinely special – a culture where brokers are supported to do their best work and clients are at the center of everything. I am looking forward to contributing to that vision and helping the team reach its next stage of growth,” said Sullivan-Campeau.
Canadian P&C brokerages are competing fiercely for experienced producers and branch principals, with talent shortages cited as a key driver of both wage pressure and M&A activity. Billyard's model depends on attracting entrepreneurial brokers into its branch-partner network, adding a board member whose career has centered on employee engagement, culture and change management signals that the firm sees people strategy as core to its growth.
At the same time, customer expectations are shifting toward more digital, always‑on service, even in community brokerage settings. The company has leaned into digital tools and automation to support its branches and has been recognized specifically for innovation in a brokerage. Elevating a chief employee and customer experience officer from a public company to the board underlines that client experience is being treated as a board‑level strategic issue, not just an operational concern.
More broadly, the appointment reflects growing governance maturity among fast‑scaling brokers. After a decade of intense consolidation, advisory firms expect Canadian brokerage M&A and growth activity to remain elevated, with distribution consolidation and digital capability build‑outs as key themes into 2026.
