Suncorp has introduced a new customer rewards initiative in partnership with Mastercard, aiming to promote risk prevention through safer driving and proactive home maintenance.
The program builds on Suncorp’s existing AAMI Driver Rewards and Suncorp My Home offerings, expanding the scope of incentives available to policyholders.
The collaboration is intended to encourage insurance customers to adopt behaviours that reduce the likelihood of accidents and property damage.
Suncorp’s chief executive consumer insurance, Lisa Harrison, addressed the rationale behind the initiative – noting that recent severe weather events in North Queensland, including ex-Tropical Cyclone Alfred, as well as flooding in New South Wales, have highlighted the importance of strengthening Australia’s resilience.
“We are also in a unique position as the largest motor insurer in Australia to help our customers be safer on the roads through relevant insights and now rewarding safe driving. These prevention measures are another step forward as we encourage safer, more resilient behaviours in our homes and on our roads,” she said.
The AAMI Driver Rewards program, available through the AAMI app since 2022, uses telematics and data analytics to monitor and assess driving behaviour.
The technology tracks metrics such as acceleration, braking, speeding, and mobile phone use, providing drivers with a monthly performance score.
The app’s feedback mechanism is designed to help users identify areas for improvement and track progress over time.
Suncorp’s data indicates that the use of this technology correlates with safer driving outcomes. According to the AAMI Crash Index “Decade of Driving” report, 39% of participating drivers improved their safety scores after joining the program, and over half of those who started with lower scores saw measurable improvement.
Vlad Vereshchagin, Suncorp’s head of digital customer, noted that the analysis of 480 million kilometres of driving data has demonstrated clear improvements in driver behaviour among participants.
“With the Mastercard reward component coming into play now, we hope to see these safe driving behaviours amplified even further – the importance of which can’t possibly be overestimated,” he said.
The rewards program provides cashback offers to eligible customers who meet certain criteria. Policyholders with an AAMI insurance policy and a driving score of 85 or above can access monthly cashback deals from a range of retailers, including Ampol, IGA, MyCar, Magic Carwash, Supercheap Auto, JB Hi-Fi, Myer, Amazon, and The Good Guys.
To participate, customers link their Mastercard or Visa accounts in the app, activate the offers, and receive cashback after making qualifying purchases.
The initiative also extends to home insurance customers. Through the Suncorp Insurance app’s My Home feature, launched in early 2024, customers can access a list of maintenance tasks and resilience tips.
Completing more than three tasks by the start of each month qualifies them for similar cashback rewards.
Alexa Craig, senior principal, services, Australia at Mastercard, said the program is designed to support customers in adopting safer driving habits and maintaining their homes, which in turn benefits their families and communities.
“These rewards are more than just incentives; they’re a way to reinforce everyday actions that contribute to a safer, more resilient Australia. Suncorp has been a fantastic partner over the past four years, and we’re excited about the many impactful initiatives currently in development,” she said.
Suncorp’s strategy includes a focus on helping customers prepare for extreme weather events. The insurer has identified that over 2.7 million Australian addresses are exposed to risks such as bushfires, floods, cyclones, and storms.
The company’s four-point plan for resilience involves supporting households to undertake upgrades that can mitigate these risks.
The integration of technology and rewards is positioned as a way to encourage ongoing engagement with risk prevention measures.
Suncorp’s investments in digital tools are intended to help customers stay informed and take practical steps to protect their assets.
Eligible customers can access the new rewards by downloading the relevant app, linking their insurance policies, and participating in the prescribed activities.
The program is part of Suncorp’s broader commitment to supporting both recovery and preparedness in the face of increasing natural hazard exposures.
