The collaboration, effective from Sept. 1, will enable over 30,000 Australian small business owners using Thriday to connect directly with QBE’s small business insurance products through the Thriday website.
The new arrangement allows Thriday users to access a dedicated QBE portal via a referral link, where they can request quotes and purchase insurance policies tailored for small businesses.
This move is part of QBE’s ongoing strategy to enhance digital distribution and meet the evolving needs of Australia’s SME sector.
Jo Hatcher, managing director, consumer at QBE Australia Pacific, said the partnership is designed to integrate insurance solutions into the everyday operations of small businesses.
“We are excited to be working with Thriday. This arrangement will streamline the insurance purchasing journey for many busy small business owners, by having QBE small business accessible directly via the Thriday platform,” she said.
Thriday’s CEO and founder, Michael Nuciforo, highlighted the operational efficiencies the partnership brings to their user base.
“Thriday already eliminates much of the financial admin saving business owners about 6 hours each week through its financial management platform, so adding operational cost efficiency is a great bonus. We’re proud to be working with QBE,” he said.
As part of the agreement, Thriday customers will be eligible for discounts of up to 10% on new QBE policies, subject to standard terms and minimum premium requirements.
The offer is intended to encourage SMEs to consider comprehensive insurance coverage as part of their risk management planning.
Further details on the offer can be found on the QBE website.
The referral partnership with Thriday is consistent with QBE’s broader approach to leveraging digital platforms and partnerships to reach new customer segments.
QBE has been investing in technology to improve the insurance experience for SMEs, reflecting a wider industry shift toward embedded insurance and digital distribution.
QBE’s recent financial results underscore its capacity to invest in such initiatives. The insurer reported a 27% increase in profits in its latest financial results, attributed to stronger underwriting performance and growth in gross written premiums.
This financial position supports QBE’s ongoing efforts to innovate and expand its product offerings in the Australian market.
Thriday’s platform is designed to automate banking, accounting, and tax for small businesses, with the company claiming to save users an average of six hours per week on administrative tasks.
By integrating insurance access, Thriday aims to further reduce operational friction for SMEs and provide a more comprehensive suite of business tools.
