CHU upgrades policy and launches new brand

New insurance features and brand direction target strata sector

CHU upgrades policy and launches new brand

Property

By Roxanne Libatique

CHU Underwriting Agencies has introduced a range of updates to its Residential Strata Insurance policy, aiming to align with changing needs within strata communities.

The revisions apply from August 2025 for both new business and policy renewals.

Among the most notable changes is the launch of optional Lot Owner Contents Insurance.

This feature addresses the coverage gap that can occur between traditional home contents insurance and strata property protection, particularly in cases where both common property and fixed internal features are damaged.

The optional coverage is designed to include non-personal items such as carpets, blinds, curtains, and fixed appliances.

Personal effects – such as jewellery, clothing, and portable items – are excluded.

By enabling owners to manage claims for both strata property and fixed contents through a single provider, the update is intended to reduce administrative burden in multi-party claims.

CHU Underwriting Agencies has been named as Best Underwriting Agencies in Australia. Read more in the special report.

Office bearers now covered by default

Another key development is the inclusion of Office Bearers Liability as a standard component across all residential strata policies.

This addition provides legal liability protection for members of strata committees who may face disputes or claims arising from decisions made during their duties.

CHU chief executive officer Kimberley Jonsson said the update reflects the reality of governance in strata environments.

“At CHU, we believe insurance should evolve with the needs of our customers. This upgrade to our residential offering is about removing complexity, bridging gaps in coverage, and ensuring strata residents are better protected,” she said.

Policy wording overhauled for clarity

CHU has also restructured its policy documentation, consolidating building-related covers – such as property damage, machinery breakdown, catastrophe events, and lot owners’ fixtures – into a single section.

This change is aimed at improving usability and helping committee members make informed decisions about appropriate levels of coverage.

Further adjustments include increases to certain sub-limits and higher default sums insured.

These revisions are intended to reflect current replacement costs and to reduce underinsurance risk in the event of claims.

Brand refresh reflects focus on strata living

Alongside the product changes, CHU has introduced a new brand identity as of July 1.

The refreshed brand includes updated visual elements and messaging centred on the theme of “strengthening strata communities.”

The new logo incorporates two primary shapes: one representing a structural foundation and another symbolising protection.

CHU stated that this visual direction aims to reflect its role not only as an insurer of physical property but also as a supporter of residential communities.

Jonsson noted that the rebrand signals an evolution in the company’s approach.

“Our rebrand represents more than just a refreshed visual identity; it encapsulates who we are today and where we’re heading. The new brand positioning supports our commitment to empowering healthier communities by reinforcing our role as a trusted partner in building safer, more resilient, and connected strata communities across Australia,” she said.

Industry changes follow broader insurance cost increases

The policy revision and brand update come amid broader developments in the home insurance sector.

According to survey data published by Finder in late 2024, around 69% of Australian home insurance policyholders reported premium increases in the past year.

The figures suggest rising awareness of insurance affordability, particularly among owners navigating shared property arrangements.

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